Tourism Malaysia and YTL Hotels have signed a Memorandum of Understanding (MoU) to establish a strategic partnership aimed at promoting Malaysia as a premier travel destination in Southeast Asia.
The collaboration highlights both parties’ commitment to strengthening Malaysia’s position in the global tourism landscape through integrated marketing and promotional initiatives. By combining Tourism Malaysia’s extensive destination marketing network with YTL Hotels’ world-class hospitality expertise and portfolio of 35 distinctive properties, the partnership seeks to elevate Malaysia’s profile among both domestic and international travellers.
Through this MoU, Tourism Malaysia and YTL Hotels will collaborate on joint promotional campaigns that complement each party’s existing marketing efforts, contributing to the national target of welcoming 47 million visitor arrivals for Visit Malaysia 2026 (VM2026). The partnership also aims to revitalise Malaysia’s tourism industry, particularly in international markets, through co-branding initiatives, cross-promotional marketing, and exclusive hospitality experiences across YTL Hotels’ renowned properties.
YTL Hotels will further promote the Visit Malaysia 2026 campaign through its appointed public relations agencies in the United Kingdom, the United States, Australia, Europe, Singapore, South Korea, and China, enhancing Malaysia’s visibility in key global markets.
YBhg. Datuk Manoharan Periasamy, Director General of Tourism Malaysia, said the collaboration exemplifies the importance of public-private partnerships in achieving national tourism goals. “Together with YTL Hotels, we aim to create compelling travel experiences that showcase Malaysia’s diverse attractions, world-class accommodations, and Malaysian hospitality,” he said.
Mr. Wayne Lee, Vice President of Operations Resorts at YTL Hotels, added, “We are honoured to partner with Tourism Malaysia in showcasing the very best of our country. This is closely aligned to our promise of curating ‘Treasured Places, Treasured Moments.’ Through this collaboration, we look forward to inspiring travellers from around the world to experience Malaysia, a destination that offers both timeless charm and modern appeal.”
The signing of this MoU represents a significant milestone in advancing Malaysia’s tourism growth, underscoring the nation’s strong commitment and readiness to welcome global visitors for Visit Malaysia 2026 and beyond.
