Digital Shift: MATTA and MyTravelKaki Team Up to Transform Tourism
At the April 2026 MATTA Fair, the Malaysian Association of Tour and Travel Agents (MATTA) formalized a strategic partnership by signing a Memorandum of Understanding (MOU) with PMJ AI Sdn Bhd, the technological force behind the MyTravelKaki platform. This collaboration serves as a testament to MATTA’s ongoing dedication to spearheading digital transformation within the tourism…