Malaysia’s path towards sustainable urban growth took centre stage today as PropertyGuru Malaysia and iProperty Malaysia convened more than 121 developers and 350 delegates at the FutureBuilt Summit 2025.
In collaboration with Green Building Index, GreenRE, and People Systems Consultancy, the one-day summit brought together developers, policymakers, financiers, engineers, and sustainability experts to discuss how the property ecosystem can accelerate the nation’s transition toward greener, smarter, and more resilient cities.
As Malaysia aims for net-zero emissions by 2050, the property sector is increasingly recognised as a key driver of sustainable growth. A recent study of 91 Malaysian-listed property firms revealed that stronger ESG performance is linked to improved profitability and higher market valuations, underscoring the business case for sustainability in real estate. This reinforces the view that developers who integrate robust ESG practices can contribute to the country’s decarbonisation goals while creating measurable value for shareholders and stakeholders alike.
At the heart of the discussions were insights from Dr. Lee Nai Jia, Head of Real Estate Intelligence at PropertyGuru Group, who shared findings on how economic conditions, government policies, and lifestyle shifts are reshaping Malaysia’s homebuying landscape. According to PropertyGuru’s proprietary data, housing demand began recovering in April 2025 after a brief slowdown, reflecting buyers’ adaptability despite uncertainty. Non-landed home prices in Kuala Lumpur, Selangor, Johor, and Penang also continued to grow year-on-year, showing steady market confidence.
Dr. Lee Nai Jia noted that younger buyers, especially Gen Z and Millennials, are becoming more selective and value-driven, prioritising trust, branding, and sustainability when choosing developers. He added that developers who are transparent and responsible will stand out in today’s cautious market. This is supported by research showing that 84% of Gen Z Malaysians prefer high-rise homes for their proximity to workplaces, public transport, and amenities, while Millennials are more likely to buy green homes when they see fair pricing, good value, and understand eco-friendly features.
Kenneth Soh, Country Manager of PropertyGuru and iProperty Malaysia, said the FutureBuilt Summit’s focus on ESG and technology reflects two key forces shaping Malaysia’s property landscape. “Under the 13th Malaysia Plan and Budget 2026, we’re seeing stronger alignment around sustainability, digitalisation, and affordability, with RM6.09 billion allocated to improve liveability and an expanded RM20 billion Housing Credit Guarantee Scheme to help more Malaysians own homes. Our data shows that demand is strongest for homes below RM300,000, especially in Kuala Lumpur, Selangor, Johor, and Penang. Affordability now goes beyond price as it includes connectivity, comfort, and sustainability. These changes present a chance for the industry to create developments that are more inclusive, responsible, and future-ready.”
The summit brought together thought leaders and policymakers to discuss sustainable financing, ESG adoption, and the role of technology in smarter urban planning. Speakers included Ar. Sarly Adre Sarkum, CEO of Green Building Index, who spoke on sustainability and innovation in Malaysian developments, and Nur Fateha Jamaluddin, Senior Manager of GreenRE, who highlighted the long-term value of ESG. Panels led by Green Building Index, GreenRE, Think City, and The Institution of Engineers Malaysia explored ESG-focused development, urban planning, and the needs of younger homebuyers. The event concluded with a CEO Roundtable by Think City and Triterra, reinforcing a collective vision for sustainable and inclusive communities.
Cécile Corda, Head of Sustainability at PropertyGuru Group, said the market is leaning toward sustainable, inclusive living, and PropertyGuru is responding with practical solutions. “By arming property seekers and industry partners with tools to make informed and responsible choices, we’re helping shape resilient, inclusive cities and driving meaningful shifts across the housing landscape.”
Cécile also shared insights from PropertyGuru’s 2024 Sustainability Report, noting that 83% of Malaysians would pay a premium for homes with sustainable features, while 77% already consider climate risks in their property decisions.
At the FutureBuilt Summit 2025, industry leaders underscored a new growth mindset that redefines success beyond profitability, one that prioritises long-term value for people, communities, and the environment. As Malaysia’s property sector enters a crucial decade shaped by urbanisation, climate change, and evolving buyer expectations, the summit highlighted the urgent need for public-private collaboration to drive the transition towards sustainable, resilient, and inclusive cities. Achieving this vision, leaders agreed, will require data transparency, innovative financing, and stronger policy alignment to translate ESG ambitions into tangible action.
The summit reflects PropertyGuru’s commitment to building a more sustainable, innovative, and inclusive property sector in Malaysia. By uniting industry leaders, policymakers, and developers, PropertyGuru continues to drive responsible growth and future-ready communities.
For more information, visit www.propertyguru.com.my.
