Amid the celebration of the 52nd anniversary of diplomatic relations between China and Malaysia, and in tandem with the growing momentum of Visit Malaysia 2026 and Visit Johor Year 2026, the “Let’s Go Malaysia” Cultural, Trade & Tourism Promotion Event was successfully held at Saint Tropez Hotel Changsha on 6 March 2026. The event marked a significant milestone in strengthening bilateral cooperation, bringing together key stakeholders from both nations to celebrate shared opportunities in tourism, trade, and cultural exchange.
Jointly organised by KMA Production and Hunan TV International, the event officially launched the cross-border travelogue programme “Let’s Go Malaysia”. Designed as a strategic initiative, the programme aims to deepen cultural understanding, promote Malaysia’s tourism offerings to Chinese audiences, and foster stronger economic collaboration between the two countries. The travelogue is expected to play a key role in amplifying Malaysia’s visibility in China, particularly as both nations continue to expand tourism and investment linkages.
The launch ceremony was attended by an esteemed lineup of distinguished guests, including representatives from government agencies, tourism bodies, and trade organisations. Among the participating organisations were Tourism Malaysia, Malaysian Investment Development Authority, Malaysia External Trade Development Corporation, and Tourism Johor, alongside key counterparts such as the Hunan Provincial Department of Commerce and the Hunan Provincial Department of Culture and Tourism. Their presence underscored the strong institutional support behind this cross-border initiative.
Beyond serving as a programme launch, the event functioned as a comprehensive cross-sector platform connecting policymakers, industry leaders, and cultural representatives. Corporate partners including EcoWorld Development Group Berhad, R&F Princess Cove, and IFOOD Expo also participated, further highlighting the integration of tourism with business and investment opportunities. The presence of nearly 100 mainstream media organisations reflected strong regional interest in expanding Malaysia–China collaboration across multiple sectors.
In her remarks, Puan Sri Nur Qistina Lim, Chairman of KMA Production and KMA Travel & Tours, expressed appreciation for the continued support from Tourism Johor and reaffirmed the programme’s role in attracting more Chinese visitors. She emphasised that, in conjunction with Visit Johor Year 2026, the initiative is expected to showcase Johor’s unique attractions and position it as a key destination within Malaysia’s tourism landscape.
The cross-border travelogue “Let’s Go Malaysia” serves not only as a television production but also as a cultural bridge connecting the people of both nations. Through immersive storytelling, the series explores Malaysia’s diverse cultural heritage, rich culinary traditions, and the historical charm of Johor, offering audiences an engaging and authentic travel experience. As Malaysia and China continue to strengthen ties, initiatives such as this programme are poised to play a pivotal role in fostering deeper connections, enhancing mutual understanding, and unlocking new opportunities for collaboration.
Malaysian Olympic Silver Medallist Goh Liu Ying Joins Mango TV Hosts in “Let’s Go Malaysia,” Shares Exclusive Message at Launch
The launch ceremony of the “Let’s Go Malaysia” Cultural, Trade & Tourism Promotion Event in Changsha featured a vibrant mix of cultural, culinary and business highlights that underscored the depth of Malaysia–China collaboration. A key moment of the event was the lively on-stage interaction between Hunan TV host Tong He and Malaysian Chinese representative Nigel, whose engaging “travel companion” pairing reflected the spirit of cross-cultural exchange at the heart of the programme. Adding star appeal, Malaysian Olympic badminton silver medallist Goh Liu Ying delivered a special pre-recorded video message. Although unable to attend in person, she extended her warm greetings and shared her excitement about participating in the programme, highlighting Johor’s scenic destinations as offering “a whole new level of experience.”
The event also showcased Malaysia’s rich culinary heritage through a presentation by Hock Kee Kopitiam founder Nick Ng, who introduced guests to authentic Johor flavours such as egg tarts, traditional herbal tea and the signature beverage “Tiger Bites Lion,” offering a taste of Nanyang culture. Following the cultural segment, attention shifted towards investment and economic collaboration, reflecting Malaysia’s growing appeal as a strategic destination for Chinese enterprises expanding globally. Representatives from Malaysian Investment Development Authority and Malaysia External Trade Development Corporation presented insights on Malaysia’s investment policies, tax incentives and trade opportunities, reinforcing the country’s position as a gateway to ASEAN.
Corporate players further highlighted development opportunities, with EcoWorld Development Group Berhad presenting its integrated industrial ecosystem, while R&F Princess Cove emphasised its strategic location along the Johor Strait. With the continued progress of the Johor-Singapore Special Economic Zone, Johor is increasingly positioned as a key hub for regional operations. The event also witnessed the signing of a Memorandum of Cooperation between KMA Travel & Tours, Nine Square Media and IFOOD Expo, marking preparations for the upcoming Let’s Go Malaysia Expo.
In closing, representatives from Hunan Broadcasting System highlighted that the initiative has evolved beyond a television programme into a comprehensive platform integrating tourism, culture and business. As Malaysia and China continue to strengthen ties, “Let’s Go Malaysia” stands as a powerful symbol of a new era of bilateral collaboration, connecting people, industries and opportunities across borders.
