In a significant move for Malaysia’s vibrant food and beverage landscape, two iconic homegrown brands, Hock Kee Kopitiam and D.MasKing by DSR Taiko Berhad, have officially signed a Memorandum of Understanding (MoU) to integrate premium Musang King durians into the traditional kopitiam experience. This collaboration represents a unique fusion of heritage and modern retail, connecting the lush orchards of Raub, Pahang, directly to the tables of city dwellers. By marrying the “King of Fruits” with staple kopitiam favorites, the partnership aims to elevate local food culture while ensuring the highest standards of authenticity and quality.
(From left to right) Nick Ng, Founder of Hock Kee Kopitiam, and Dato’ Ng Lian Poh, CEO of DSR Taiko Berhad, exchanging tokens of appreciation.
The centerpiece of this alliance is a specially curated menu that provides a premium twist on familiar Malaysian snacks and beverages. During an exclusive tasting session, the brands unveiled a range of innovative products that will soon be available at selected Hock Kee Kopitiam outlets. The new lineup features signature staples such as Roti Bakar served with a decadent Durian Kaya and butter, alongside revolutionary brews like Durian-infused Coffee and Teh Tarik. For dessert enthusiasts, three distinct durian ice cream variants—soft serve, gelato, and ice cream sticks—will be available, while retail offerings including Durian Dark Chocolate and Durian Chips will cater to those on the go.
Nick Ng (Hock Kee Kopitiam) and Dato’ Ng Lian Poh (DSR Taiko Berhad) have signed an MoU to launch a range of Musang King durian-based retail products, blending the “King of Fruits” with traditional kopitiam classics.
Central to the partnership is a commitment to quality that begins at the root. DSR Taiko Berhad is currently the only company in Malaysia with the capability to verify and certify the authentic source of its Musang King durians. To maintain this standard, the company utilizes its proprietary Musang King Integrated Traceability System (MKITS)®, an end-to-end tracking system supported by a rigorous Standard of Quality (SOQ) framework. This ensures that every product served at Hock Kee meets strict criteria for grading, handling, and integrity.
“Through D.MasKing, we continue to innovate while staying true to our roots,” said Dato’ Ng Lian Poh, CEO of DSR Taiko Berhad. “This collaboration with Hock Kee Kopitiam allows us to showcase Musang King in a way that feels both authentic and accessible to a wider audience.”
Guests and media enjoyed premium Musang King, reimagined into familiar local flavours by Hock Kee Kopitiam and D.Masking.
For Hock Kee Kopitiam, the partnership is an extension of its core philosophy: honoring tradition while embracing culinary evolution. The brand has long been a symbol of comfort and the collective Malaysian spirit known as Muhibbah. Nick Ng, Founder of Hock Kee Kopitiam, noted that partnering with D.MasKing feels natural as both brands share a passion for authentic Malaysian flavours. He emphasized that introducing Musang King is not merely an addition but an elevation of a familiar experience for their customers.
The new durian-based products will be progressively rolled out across strategic Hock Kee Kopitiam locations, including Ansa, Medan Pasar, Bukit Bintang City Centre (BBCC), Bangsar South, The Gardens, Aeon Shah Alam, i-City, and Johor Bahru. By combining DSR Taiko’s “Durian Sudah Runtuh” (DSR) philosophy with Hock Kee’s community-centric dining, the collaboration promises to offer a meaningful dining experience that tells the story of Malaysian agriculture and craftsmanship.
