Herbalife announces Cristiano Ronaldo’s RM30 million investment and 10% equity stake in Pro2col™, marking a significant milestone in the company’s digital wellness strategy.
Herbalife Ltd. (NYSE: HLF), a leading global health and wellness company, community, and platform, today announced that global sports icon Cristiano Ronaldo has acquired a 10% equity stake in HBL Pro2col Software, LLC, an indirect wholly-owned subsidiary of Herbalife that holds the Pro2col technology. Pro2col is Herbalife’s next-generation, digital, personalized health and wellness operating system, designed to drive daily engagement, sustainable behavior change, and measurable outcomes through a structured, data-driven approach to wellness.
Ronaldo invested approximately RM30 million (USD 7.5 million) and has committed to providing services and sponsorship rights to Pro2col Software. This investment highlights Ronaldo’s strong personal commitment to health and nutrition and reflects his confidence in the future of personalized nutrition. It also supports Herbalife’s vision of making data-driven, individualized wellness accessible to communities worldwide by combining innovative technology with the personal support of its distributor network.
Herbalife has been Ronaldo’s global nutrition partner since 2013, inspiring better nutrition and performance across the globe. Together, they collaborated on the launch of Herbalife24® CR7 Drive, a sports drink specifically formulated to meet the nutritional and performance needs of the soccer legend while benefiting athletes at all levels worldwide.
“Cristiano has been a valued partner for more than a decade, and his decision to take an ownership stake in Pro2col marks an important milestone in our relationship,” said Herbalife Chief Executive Officer Stephan Gratziani. “His investment reflects a shared belief in the power of nutrition, data, AI, and personalized insights to drive better health outcomes and reinforces his confidence in the future impact of Pro2col.”
Pro2col leverages an individual’s unique data to create a wellness plan tailored to their lifestyle, including daily habits and smart nutrition tracking. At the heart of the platform is Pro2Score, a proprietary wellness scoring system that monitors progress across key wellness metrics to provide clarity, motivation, and actionable insights for healthier living. The system also equips Herbalife’s distributors with tools and insights to improve customer engagement, making personalized nutrition and wellness scalable and accessible.
“After more than a decade together, our relationship is built on trust and shared ambition. Investing in Pro2col felt like a natural evolution. Beyond representing Herbalife, it’s about helping shape a platform that can truly change how people engage with their health and wellness,” said Cristiano Ronaldo. “I’ve witnessed firsthand how Herbalife combines science, innovation, and personal support to make wellness accessible. Working together to create something with lasting impact is what motivates me at this stage of my career.”
Pro2col is aligned with Herbalife’s long-term strategy to become a more connected, data-driven health and wellness platform that integrates products, community, AI, and digital capabilities to better serve customers worldwide. Herbalife has launched a strategic, phased beta rollout of Pro2col to gather user insights in the market ahead of a broader commercial release. Beta access is currently available to distributors and customers in the U.S., Canada, and Puerto Rico, with plans to expand to select EMEA markets in 2026.
For more information, visit www.herbalife.com.
Herbalife (NYSE: HLF) has been transforming lives with science-backed nutrition products and business opportunities for independent distributors since 1980. Its entrepreneurial network provides one-on-one coaching and community support, inspiring consumers to embrace healthier, more active lifestyles. More information can be found at https://ir.herbalife.com.
Media Contact:
Subashni Sundarasan, Corporate Communications – SEA, subashnis@herbalife.com
Selina Messner, Acorn Communications Sdn. Bhd., 012 211 5784, selina@acornco.com.my
Investor Contact:
Erin Banyas, Vice President, Head of Investor Relations, erinba@herbalife.com
