Applecrumby is bringing a fresh dose of fun and family joy this football season with the launch of its Applecrumby Friends Football Fever Collection, a limited-edition series designed to celebrate everyday milestones with parents and their little ones.
The collection features three adorable characters: Striker Roger, Goalie Drako, and Referee Barry, each inspired by the spirit of teamwork, perseverance, and celebrating small achievements in life. The range includes exclusive plush toys and drinking bottles that blend playful design with everyday practicality.
Available exclusively at the TCE Baby Expo at Mid Valley from 2 to 5 July, the Football Fever Collection offers families a chance to experience a special themed release that highlights both fun and functionality for young children.
According to Applecrumby founders Sean and Jesmine Tan, the idea behind the collection is to bring football-inspired energy into daily parenting moments. They shared that while babies don’t pause for football season, parents are constantly navigating busy routines, and the collection aims to make those moments more joyful and engaging.
Alongside the launch, Applecrumby has introduced its “Everyday Made Easier” Spend & Win Campaign, running until 31 August 2026. The campaign encourages shoppers to enjoy Applecrumby products while also standing a chance to win attractive prizes.
Customers who spend RM50 and above in a single receipt can submit their entries through the campaign link to participate in the nationwide contest. The campaign offers a total prize pool worth RM16,990, rewarding 24 winners across Malaysia.
The grand prizes include two units of the Dyson V16 Piston Animal Cordless Vacuum, while second prize winners will receive the Dyson Supersonic Nural Hair Dryer. Additionally, 20 winners will take home RM200 PETRONAS Gift Cards.
Through this dual initiative, Applecrumby continues to strengthen its connection with modern families by blending playful product experiences with practical rewards that support everyday living.
