Tapioca pearls have long been the defining element of bubble tea, becoming a favourite topping among Malaysian consumers for more than two decades. From brown sugar pearls to coconut jelly, taro balls and other creative additions, each topping has taken its turn as a popular choice among bubble tea lovers.
Now, a new contender is set to enter Malaysia’s ever-growing bubble tea scene as Taiwanese bubble tea brand TRUEDAN prepares to make its official debut. The brand will open its first Malaysian outlet with a soft opening on 5 August 2026 at IOI City Mall, bringing its unique take on bubble tea culture to local consumers.
Ahead of its arrival, a mysterious installation at IOI City Mall has sparked curiosity among visitors. Featuring warm caramel-brown tones and a giant “Sweet Meteor” descending from above, the teaser carries the message: “A SWEET METEOR IS ABOUT TO ARRIVE. LANDING THIS AUGUST. MALAYSIA, ARE YOU READY?”
The eye-catching installation quickly became a talking point among mall visitors, with many stopping to capture photos and share their guesses on social media. Questions surrounding the mysterious teaser ranged from whether it was a new bubble tea brand to speculation about a new brown sugar-inspired drink or an upcoming topping trend.
The mystery was soon revealed as TRUEDAN, a Taiwanese bubble tea brand known for its signature shaved brown sugar beverages and handmade Taiwanese jelly, announced its arrival in Malaysia.
Unlike traditional brown sugar drinks, TRUEDAN introduces its signature Shaved Meteoric Brown Sugar experience, where a solid block of brown sugar is freshly shaved and prepared in-store for every order. This process creates a rich caramel aroma while adding a unique visual experience as delicate sugar flakes are prepared before each cup is served.
Beyond its signature brown sugar drinks, TRUEDAN is also bringing its Handmade Taiwanese Jelly to Malaysian consumers. The topping offers a different texture experience compared to familiar favourites such as tapioca pearls and coconut jelly, combining a soft, silky texture with a satisfying chewy bite.
Described as a texture between grass jelly, mochi and tapioca pearls, the Handmade Taiwanese Jelly delivers a unique mouthfeel that is both refreshing and enjoyable. Its smooth consistency and bouncy texture provide bubble tea lovers with a new option for those looking to explore something beyond the traditional tapioca pearl topping.
Many first-time consumers are expected to be intrigued by the topping’s distinctive texture, with its ability to offer a familiar yet completely different bubble tea experience. As Malaysians continue to embrace new food trends, Handmade Taiwanese Jelly could potentially become the next topping to gain popularity among bubble tea enthusiasts.
While the freshly shaved brown sugar preparation serves as one of TRUEDAN’s biggest attractions, the brand considers its Handmade Taiwanese Jelly as a key element behind its identity. The combination of both signature components creates a distinctive beverage experience that sets TRUEDAN apart from conventional bubble tea offerings.
In addition to its drinks, TRUEDAN will also introduce its Taiwanese Crispy Milk Donuts Series in Malaysia. Made using fresh milk dough and fried upon order, the donuts feature a crispy outer layer with a soft and fluffy centre. Customers can enjoy flavours including Original, Kunafa Chocolate and Kunafa Pistachio for a richer dessert pairing.
Founded in 2010, TRUEDAN has expanded across various international markets, building a loyal customer base through its signature shaved brown sugar drinks and handmade Taiwanese jelly creations. The brand’s arrival in Malaysia marks another milestone in its regional expansion.
With the countdown to its IOI City Mall opening officially underway, TRUEDAN is set to introduce Malaysians to a new chapter in bubble tea culture. As consumers continue searching for fresh flavours and exciting textures, the question remains whether Handmade Taiwanese Jelly will become the next must-try topping after tapioca pearls.
