Global leading AI device ecosystem company HONOR is shifting the spotlight from its products to the Malaysians who have made its success possible. To celebrate five years of remarkable growth and leadership in the smartphone and tablet markets, HONOR will be hosting a consumer appreciation awards ceremony on 4 February 2026.
Held in conjunction with the brand’s fifth anniversary, the event marks the first time a smartphone brand has dedicated an awards ceremony exclusively to its consumers. The ceremony is designed to honour the unwavering trust, loyalty and support that have powered HONOR’s journey to the top of the Malaysian market.
Since establishing itself as an independent brand in 2020, HONOR has navigated a highly competitive landscape dominated by long-established smartphone players. Its rapid rise to market leadership within just five years is driven by a strong consumer-centric philosophy that places Malaysian users at the heart of every decision. While many brands focused on increasing specifications, HONOR prioritised understanding local lifestyles, addressing the demand for ultra-durable devices, premium features at accessible prices, and long-term consumer trust.
In response to consumer concerns over screen durability and repair costs, HONOR has continually enhanced its renowned X Series. The latest HONOR X9d 5G reflects this commitment with improved resistance to scratches and drops, alongside upgraded water resistance. At the same time, demand for affordable premium devices has led HONOR to equip its products with flagship-level features, including advanced AI-powered photography.
Beyond product innovation, HONOR continues to strengthen consumer confidence by expanding its nationwide presence. With over 100 HONOR Experience Stores and 25 official service centres across Malaysia, consumers are provided with convenient access to hands-on product experiences as well as reliable after-sales support.
The dedication and loyalty of HONOR users, which have played a vital role in the brand’s growth, serve as the inspiration behind the appreciation awards. The ceremony will feature eight award categories recognising consumers for their long-standing support since HONOR’s early days in Malaysia, their role in shaping the HONOR experience, and their meaningful contributions to the community. The highest honour, the HONOR of Malaysia Award, will be presented to three exceptional individuals who have demonstrated extraordinary selflessness by placing the needs of others above their own to help those in need.
The public is invited to mark their calendars and tune in to watch HONOR’s first-ever consumer appreciation awards ceremony via livestream on 4 February 2026, starting at 7.00 PM, on HONOR Malaysia’s official Facebook page and YouTube channel.
For more information and the latest updates, follow HONOR Malaysia on its official Facebook page.
HONOR is a global leading AI device ecosystem company committed to transforming human-to-device interactions and bridging the AI ecosystem with consumers in the agentic AI era and beyond. Through open and seamless collaboration with industry partners, HONOR strives to create a shared-value ecosystem. With an innovative product portfolio spanning AI smartphones, PCs, tablets, wearables and more, HONOR aims to empower every individual to embrace a new intelligent world.
