ourism Malaysia congratulates Sichuan Airlines on the successful launch of its inaugural direct Chongqing–Kuala Lumpur service. This new route marks Sichuan Airlines’ second city connection to Malaysia, building upon its established Chengdu service. The inaugural flight, 3U 3773, touched down at Kuala Lumpur International Airport (KLIA) Terminal 1 at approximately 11:45 p.m., establishing direct air connectivity between Chongqing and Kuala Lumpur.
Operating three times weekly, the service links Chongqing Jiangbei International Airport (CKG) with KLIA (KUL). Utilising an Airbus A321/A320 aircraft with a capacity of 160 passengers, the route significantly enhances connectivity between Malaysia and Southern China while supporting growth in tourism, trade, and cultural exchange.
Passengers on the inaugural flight were warmly welcomed by Mr. Samuel Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia; Mdm. Nuwal Fadhilah Ku Azmi, Senior Director, International Promotion Divisions (Asia/Africa) of Tourism Malaysia; Mr. Azmi Abdullah, Senior Deputy Director, International Promotion Divisions (Asia/Africa) of Tourism Malaysia; Mr. Zhou Cunming, Area General Manager (Malaysia/Singapore/Indonesia) of Sichuan Airlines; and officials from Malaysia Airports Holdings Berhad (MAHB).
Commenting on the launch, Mr. Samuel Lee Thai Hung highlighted that the new service reflects the continued strengthening of tourism relations between Malaysia and China. The direct connectivity improves travel convenience for visitors from Chongqing and surrounding regions, while reinforcing Malaysia’s positioning as a preferred travel destination in Southeast Asia, offering rich culture, diverse tourism products, and natural attractions.
From January to August 2025, Malaysia recorded 3.3 million visitor arrivals from China, reflecting a 27.5% year-on-year increase compared to the same period in 2024. This sustained growth demonstrates Malaysia’s strong appeal among Chinese travellers, supported by enhanced air connectivity, vibrant urban destinations, renowned culinary experiences, and scenic island getaways.
Tourism Malaysia remains committed to working closely with airlines, airport authorities, and industry stakeholders to further expand international air connectivity. In line with preparations for Visit Malaysia 2026 (VM2026), the launch of this inaugural route provides a timely boost in reinforcing Malaysia’s position as a leading global tourism destination. The government’s aspirations for VM2026 are to welcome 47 million international visitors while inspiring a significant surge in domestic travel, ensuring the campaign’s success as a comprehensive strategic framework for the nation’s tourism future.
For further information and to book your trip, visit www.sichuanair.com.
