Samsung Malaysia Electronics today introduced its 2025 lineup of Bespoke AI home appliances, including the Bespoke AI Side-by-Side Refrigerator, Bespoke AI Top Load Washer, and Bespoke AI Jet Ultra Vacuum. Designed to simplify daily routines, these appliances utilize artificial intelligence (AI) to adapt to user behavior, optimize energy usage, and integrate seamlessly into modern connected lifestyles.
According to Charles Kim, President of Samsung Malaysia Electronics, “At Samsung, our goal is to make everyday life easier through meaningful AI innovation. With our Bespoke AI appliances, we are advancing the AI Home experience for more households by offering intelligent solutions that redefine modern living.”
Bespoke AI Side-by-Side Refrigerator: Smarter Food Storage
The 2025 594L Bespoke AI Side-by-Side Refrigerator features a sleek new design and a 9-inch AI Home LCD screen. This smart display allows seamless communication between Samsung devices and supports Multi-Device Experience via SmartThings. Notable smart features include Auto Open Door, which opens automatically when your hands are full. Its AI Energy Mode helps reduce energy use by up to 10% by optimizing compressor speed and defrost cycles.
Bespoke AI Top Load Washer: Quieter, More Efficient Cleaning
The 13kg–21kg Bespoke AI Top Load Washer introduces three major AI functions, AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+). Combined with Ecobubble technology, the washer cleans faster using 25% less energy and 13% less water while providing better fabric care. Users can control the washer remotely via SmartThings and enjoy peace of mind with a 20-year warranty on the Digital Inverter Motor.
Bespoke AI Jet Ultra Vacuum: Maximum Cleaning Power
Samsung’s most powerful cordless stick vacuum, the Bespoke AI Jet Ultra, delivers up to 400W of suction power for deep and thorough cleaning. Its HexaJet Motor ensures optimal performance and efficient battery use, enabling up to 100 minutes of cleaning on Min mode. A multi-layered filtration system captures fine dust with 99.999% efficiency, ensuring cleaner indoor air.
Enhanced Safety with Samsung Knox
The new lineup is equipped with Samsung Knox for multi-layered data protection. It also features Post-Quantum Cryptography (PQC) to guard against future quantum attacks and supports remote monitoring and technical assistance via SmartThings Home Care.
For more information on the 2025 Bespoke AI appliances, visit the official Samsung Malaysia website:
https://www.samsung.com/my/home-appliances/bespoke-home/
