KUALA LUMPUR, 12 October 2026 – The highly anticipated HONOR X9e Pro has delivered a landmark commercial debut, selling over 10,000 units nationwide on its official first day of sales last Friday.
The milestone ignited substantial footfall across HONOR Experience Stores nationwide, extending the momentum of an unprecedented pre-order campaign that saw all retail allocations exhausted across digital and physical channels within just seven days. This strong consumer uptake cements the lineup’s reputation as Malaysia’s best-selling mid-range family for four consecutive generations, reinforcing the device’s market standing as the Pilihan Utama Rakyat Malaysia.
Much of the day-one retail velocity stems from compelling ecosystem partnerships and aggressive carrier subsidies. Malaysian consumers can secure the 512GB flagship variant for free when pairing it with premium telco packages from Maxis (Postpaid 169), U Mobile (ULTRA Family 128), and Yes (Infinite+ Premium), or access subsidised pricing from RM599 via CelcomDigi’s Pakej Mega Jimat and RM600 through redONE’s PowerGADGET 128 plan. Standard retail purchases across official brand outlets, Shopee, Lazada, and TikTok Shop are supported by an extensive RM1,326 gift bundle that includes an instant RM100 rebate, a complimentary HONOR Watch 6i, 730 days of front-and-back screen crack coverage, 730 days of liquid damage protection, and an extended 1-year warranty.
The launch footprint is further amplified by experiential roadshows across major urban centers. Following an energetic opening leg at Sunway Pyramid, upcoming activations are scheduled for Pavilion Kuala Lumpur (26 October–1 November) and AEON Melaka Shopping Centre (3–8 November). Beyond exploring the device’s extreme durability credentials such as its massive 11,000mAh battery endurance and underwater resilience roadshow visitors can participate in physical challenges to win genuine 2-gram gold bars and enter lucky draws offering over RM130,000 in ecosystem prizes including tablets and headphones. With robust carrier alignment and unmatched hardware resilience, the HONOR X9e Pro demonstrates exceptional retail momentum set to dominate the fourth-quarter smartphone landscape.
