Homegrown digital mobility platform Setel has launched Voice Fuelling, an innovative AI-powered capability that allows motorists to activate fuel pumps using simple spoken commands.
Currently rolling out in beta, this breakthrough enhancement builds upon Setel’s signature One-tap Fuelling feature by offering full multilingual support across English, Bahasa Melayu, Mandarin, and Tamil. Designed to make forecourt refuelling substantially more intuitive and accessible, the feature caters to everyday motorists, motorcyclists, commercial fleet operators, and e-hailing drivers, while breaking down digital barriers for individuals who prefer voice interaction over screen taps.
To facilitate seamless on-ground adoption, PETRONAS dealers and forecourt station crews will assist customers with onboarding and setup during promotional activations. Once activated within the mobile app, drivers only need to state their designated pump number aloud, prompting Setel’s integrated AI engine to process the transaction automatically using their preset fuelling amounts and preferred payment methods. Setel Chief Executive Officer Abdullah Ayman Awaluddin highlighted that the initiative reflects thoughtful technology designed to eliminate daily micro-frustrations, emphasizing that communicating in one’s native language makes digital tools feel substantially more natural and inclusive.
Complementing the debut, Setel is rolling out a series of consumer incentives to drive engagement across the country. Newly registered users who complete account verification and pump a minimum of one litre can earn 5x Mesra Rewards points (capped at 500 points), applicable across RON95, RON97, and Diesel including BUDI95 and BUDI Diesel. Existing users can also tap into additional savings and bonus points through Setel Savers and the ongoing Refer-a-Friend campaign running alongside the year-end Full Tank promotion.
