Shoppers at MyTOWN Shopping Centre were treated to a lively afternoon as the Centre Court filled with families and customers for the 50th-anniversary celebration of Lee Swee Kiat Group Berhad, culminating in the live Spend & Win Grand Lucky Draw.
The anniversary celebration became even more memorable with a special appearance by Napure brand ambassador Diana Danielle, who delivered a captivating performance before joining the live draw for the campaign’s grand prizes. During the event, Napure also unveiled its limited-edition Blind Box collection, accompanied by a special appearance from Napure Brand Ambassador Amber Chia. With her signature elegance, Amber introduced the three unique characters while gracing the stage in a striking catwalk presentation.
The Spend & Win Grand Lucky Draw marked the end of a campaign that ran from March 25 to November 25, attracting more than 1,800 entries from customers who spent a minimum of RM3,000 on participating products. Major prizes included Proton’s first electric vehicle, the e.MAS 7, a European holiday, a Louis Vuitton bag, a Disney cruise, Dyson Airwraps and Cuckoo home appliances. Alongside the grand draw, consumers were eligible for the campaign’s mini draw, a guaranteed prize redemption event offering rewards such as a trip to Bangkok, dinner at KL Tower, Sunway Lagoon annual passports and Labubu plushies.
The campaign was organised in conjunction with LSK Group’s 50-year journey in Malaysia’s manufacturing sector. Established in 1975 as a furniture trading business, the company has grown into one of the country’s longest-standing bedding manufacturers, producing and distributing brands such as Napure, Tempur, Englander, Stressless and Viscopedic.
Dato’ Eric Lee Kong Sim, Managing Director of LSK Group, said that reaching 50 years is a celebration not only of the company’s achievements but also of the trust and support Malaysians have shown over the decades. He emphasised that the lucky draw was a gesture of appreciation to customers and that the presence of Diana Danielle and Amber Chia made the celebration even more meaningful.
LSK Group has achieved several major milestones, including its listing on Bursa Malaysia, establishing itself as Malaysia’s leading natural-latex bedding manufacturer, earning multiple Malaysia Book of Records recognitions and securing Global Organic Latex Standard certification for its organic latex. The company’s transition from agency distribution to a direct-to-consumer model, along with collaborations with Cuckoo International, further strengthened its position in the market.
Visitors at the event enjoyed family-friendly activities and anniversary promotions, including discounts of up to 50 per cent on selected mattresses, complimentary designer bedframes and bedding accessories, and a limited-edition Napure blind-box plush collectible with qualifying purchases.
As winners received their prizes, Diana Danielle and Amber Chia took time to engage with fans. Representatives of LSK Group expressed their appreciation to customers and partners, noting that the 50th anniversary not only celebrated the company’s legacy but also marked the beginning of its next chapter in Malaysia’s bedding industry.
