Coca-Cola Malaysia is embracing the spirit of Ramadan through a series of nationwide initiatives aimed at uplifting underserved communities across the country. Guided by the theme “Rezeki Dikongsi, Berkah Diperolehi,” the campaign brings together NGOs, corporate partners and local communities to foster a sense of togetherness while extending meaningful support to those in need.
The campaign reflects the spirit of giving during Ramadan, where even the simplest gestures can create a meaningful impact. Coca-Cola Malaysia brings this to life through various activations that turn everyday moments into acts of kindness. At selected Bazar Ramadan locations, every Fanta sample distributed to the public translated into a Fanta bottle donated to underserved families. This initiative highlights how small, collective actions can drive real change within communities. The spirit of giving also extended to mosque-based initiatives, where volunteers came together to prepare iftar meals, transforming ordinary moments into shared experiences of compassion and unity.
Efforts were also made to reach often-overlooked groups, ensuring that no one is left behind during the festive season. This includes supporting behind-the-scenes workers such as gig riders who continue to serve communities throughout Ramadan. As the official beverage partner, Coca-Cola Malaysia supported selected iftar programmes dedicated to recognising and appreciating their contributions. In addition, a broader food basket distribution programme is expected to benefit approximately 15,000 families nationwide, reaching communities from urban areas in Kuala Lumpur to rural regions such as Semporna, Sabah, enabling them to celebrate Ramadan with greater ease and joy.
Amanda Lin, Senior Director of Franchise Operations at The Coca-Cola Company for Singapore, Malaysia and Brunei, said that Ramadan is a time that highlights the importance of compassion and shared responsibility within communities. She noted that the season provides an opportunity to come together with partners and community members to encourage small acts of kindness that can create a wider, positive impact.
Collaboration remains a key pillar of the initiative, with partnerships involving organisations such as Yayasan Basmi Kemiskinan and Yayasan Ikhlas, as well as business partners including Lotus’s Malaysia and KFry. These collaborations help ensure that assistance reaches communities where it is most needed. At the same time, employees are encouraged to act as brand ambassadors by sharing Coca-Cola beverages within their own neighbourhoods and bringing people together through iftar gatherings.
As part of its broader corporate social responsibility efforts, Coca-Cola Malaysia has invested approximately RM250,000 to support these Ramadan initiatives nationwide. This contribution reflects the company’s long-term commitment to community well-being, with a focus on meaningful collaboration and collective impact.
For media inquiries, please contact Wan Ahmad Syazwan, Senior Manager of Public Affairs, Communications and Sustainability at Coca-Cola Malaysia via wmohamed@coca-cola.com, or Batrisyia Khir at Burson Malaysia via batrisyia.khir@bursonglobal.com.
