HUAWEI has officially launched the new HUAWEI Pura 90s Series and HUAWEI FreeClip 2 S in Malaysia, bringing together cutting-edge mobile photography, intelligent AI features, premium design, and seamless connectivity to enhance everyday experiences.
Leading the lineup is the HUAWEI Pura 90s Pro Max, which introduces an industry-leading 200MP Ultra Large Sensor Telephoto Camera featuring a 1/1.28-inch RYYB sensor, 4x optical zoom, Optical Image Stabilization (OIS), and 20x HEX Telephoto Video capability. The flagship device is designed to capture distant subjects with remarkable clarity while its Ultra Lighting HDR Camera delivers up to 16EV dynamic range for enhanced detail in challenging lighting conditions.
The HUAWEI Pura 90s Pro also offers impressive photography capabilities with its Ultra Lighting Macro Telephoto Camera, capable of focusing as close as 5cm, alongside a 50MP Ultra Lighting Main Camera that delivers highly detailed close-up shots.
Photography is further enhanced through a suite of AI-powered features, including AI Composition for improved framing, AI De-Glare to eliminate unwanted reflections, AI Move and AI Remove for effortless photo editing, and AI Best Expression, which automatically selects the best facial expressions from multiple shots. Complementing these innovations is Huawei’s second-generation True-to-Colour Camera, producing more natural and accurate colours.
Running on EMUI 16 based on Android 16, the HUAWEI Pura 90s Series delivers a smoother and more connected user experience. The Petal InterConnect App enables seamless file sharing between Huawei and iOS devices, making it easier to transfer photos, videos, and documents across different operating systems. Users can also enjoy smarter interactions through the Celia AI Assistant and access a wide range of applications via the HUAWEI AppGallery ecosystem.
The HUAWEI Pura 90s Pro Max is available in Orange Ocean, Blaze Purple, Blush Gold, and Graphite Black, with the Orange Ocean edition showcasing the industry’s first Dual-Tone Gradient Mid-Frame design. Meanwhile, the HUAWEI Pura 90s Pro comes in Guava Soda, Orange Soda, Mulberry Black, and Coconut White.
Both smartphones are equipped with a large 6,000mAh battery for extended usage. The Pro Max supports 100W wired and 80W wireless HUAWEI SuperCharge technology, while the Pro model features 66W wired and 50W wireless fast charging. The Pro Max also incorporates Anti-Reflection Scratch-Resistant Kunlun Glass, offering greater durability and reduced screen glare.
Alongside the smartphone launch, HUAWEI Malaysia introduced the Pura Trip Photography Campaign, officiated by Minister of Tourism, Arts and Culture, Dato’ Sri Tiong King Sing, together with Tourism Malaysia Director General Mohd Amirul Rizal Abdul Rahim.
Running until 16 August 2026, the campaign encourages Malaysians to capture the beauty of the country through the “Discover Truly Malaysia” theme using the HUAWEI Pura 90 Series. Participants simply need to upload their photos on Instagram, follow and tag @huaweimobilemy, and include the hashtags #PuraTripMY, #HUAWEIXMAGEMY2026, and #HUAWEIXMAGE for a chance to win a HUAWEI Pura 90 Series smartphone.
The HUAWEI Pura 90s Series is available in Malaysia from 24 July, with prices starting from RM3,699 after rebate. Customers purchasing the device can enjoy complimentary gifts worth up to RM3,076, including vouchers worth up to RM400, a mystery gift valued at RM999, and the HUAWEI Pura 90s Series Premium Service package worth RM1,677.
The premium service package includes one-time accidental damage protection for one year, unlimited battery replacement for one year, one-year APAC and Middle East & Africa warranty coverage, four complimentary screen protector replacements over two years, and exclusive one-on-one VIP customer service.
As part of the launch promotion, HUAWEI has partnered with Malaysia Airlines to offer HUAWEI Pura 90s Series owners a 10 percent discount on selected flights. Customers can also enjoy a 10 percent discount when purchasing via SPayLater, capped at RM200 with a minimum spend of RM2,000.
Completing the latest product lineup is the HUAWEI FreeClip 2 S, featuring Huawei’s signature Luminous Aesthetics design in Deepsea Blue and Space Silver. Designed for all-day comfort, the open-ear earbuds feature an upgraded Airy C-Bridge design and a refined Luminous Charging Case while allowing users to remain aware of their surroundings without sacrificing sound quality.
Priced at RM899, the HUAWEI FreeClip 2 S is now available nationwide with complimentary gifts worth up to RM318, including one-year Loss Care service and one-year APAC warranty.
Both the HUAWEI Pura 90s Series and HUAWEI FreeClip 2 S are available through HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop.
