As part of its community engagement efforts, Maxim E-hailing Malaysia launched a six-city initiative across East Malaysia in conjunction with the Kaamatan harvest festival in Sabah and the Gawai festival in Sarawak. The campaign provided free rides from key festival venues, enabling residents and visitors to travel easily between celebrations and surrounding areas. In Sabah, services were provided at major locations including the Unduk Ngadau competition at KDCA Hall in Kota Kinabalu, the Fun Fair at Borneo Fun Park in Sandakan, and LikeFest 2026 in Tawau. In Sarawak, Gawai-themed vehicles operated across Kuching, Miri and Bintulu, offering complimentary rides throughout the festive celebrations.
The initiative also integrated cultural elements through a collaboration with local artists from both states to produce a limited-edition postcard collection. In Sabah, participating artists included Rosemary Yvonne Marcus, Logiman J. Gamad and Sabating Ev Baron Kampiau, while in Sarawak the collaboration featured Lim Mei Joo and Amey Sheikh Ali. The postcards were designed around traditional themes and cultural heritage, and were distributed free inside campaign vehicles, allowing passengers to receive them as a gift during their journey.
According to Mohd Hazwan Musley, Director of Maxim E-hailing Malaysia, the campaign was developed to combine convenience in transportation with meaningful cultural support. He said Kaamatan and Gawai reflect the identity and unity of local communities in Sabah and Sarawak, and Maxim aimed to contribute not only through mobility services but also by celebrating local art and culture. The collaboration ensured that passengers could experience a deeper connection to the region’s heritage even outside festival grounds.
The postcards were completely distributed during the campaign, reflecting strong public response and engagement. The initiative highlighted how mobility services can play a broader role in society by supporting cultural preservation, improving accessibility and enriching community experiences during major celebrations.
Maxim is an international e-hailing service that began operations in Malaysia in 2019, with its first ride completed in Kuantan. The platform now operates nationwide across both Peninsular and East Malaysia, providing ride-hailing and delivery services through its mobile application. With a focus on accessibility, safety and continuous improvement, Maxim also creates flexible income opportunities for driver-partners, contributing to everyday mobility and economic empowerment.
