Samsung Galaxy S25 Series: Revolutionizing Mobile Experience with AI and Unmatched Performance

Samsung Electronics has unveiled the much-anticipated Galaxy S25 series, setting a new benchmark for mobile devices with its groundbreaking AI-driven features and powerful performance. The Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25 are designed to redefine the way users interact with their smartphones, pushing the boundaries of technology and enhancing every aspect of daily mobile use.

The Galaxy S25 series introduces multimodal AI agents, making it the first truly AI-powered phone that offers natural, context-aware mobile interactions. With advanced AI integration, the Galaxy S25 series brings personalized experiences that adapt to your lifestyle, preferences, and behaviors. This is all made possible by the Snapdragon® 8 Elite Mobile Platform for Galaxy, delivering cutting-edge performance and enhanced AI capabilities on-device.

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Samsung’s One UI 7 enhances this experience by integrating seamless AI tools that enhance daily functions. From text, speech, image, and video recognition to intuitive search functionalities, everything has been designed to make using the phone feel effortless and natural. The new “Circle to Search” feature also allows users to instantly recognize phone numbers, emails, and URLs on the screen and take action—like calling, emailing, or visiting a website—by just tapping.

The Galaxy S25 takes natural language understanding to new heights, enabling users to perform complex tasks such as searching for photos in the Samsung Gallery with simple voice commands or adjusting settings with ease. With Gemini, the intelligent AI assistant, users can seamlessly interact across apps like Spotify, Google, and even third-party apps for a more streamlined experience.

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Furthermore, the Personal Data Engine in the Galaxy S25 ensures that all personalized experiences are kept secure on-device. Data is analyzed locally and not shared with external servers, maintaining your privacy while still offering tailored recommendations and proactive assistance. Samsung’s Knox Vault and post-quantum cryptography also work together to ensure your data is protected against future technological advancements like quantum computing.

At the core of the Galaxy S25 series is the Snapdragon® 8 Elite for Galaxy, which is customized to provide the most powerful performance ever seen in a Galaxy device. The new chipset offers a 40% increase in NPU, 37% boost in CPU, and 30% improvement in GPU performance, ensuring smooth AI processing and more efficient power management. This improvement in the NPU allows for on-device AI processing that was once reserved for cloud-based operations, giving users faster and more responsive experiences.

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The ProScaler technology, paired with Samsung’s Digital Natural Image Engine (mDNIe), improves image quality and display scaling, resulting in more vibrant colors and efficient power usage. The chipset also enhances mobile gaming with Vulkan Engine and Ray Tracing, ensuring smoother, more immersive graphics.

With the Galaxy S25 series, Samsung continues to lead the way in mobile photography, offering unparalleled photo and video quality. The 50MP ultra-wide camera and 200MP wide camera provide exceptional clarity and vibrant colors, while 10-bit HDR recording captures four times more color depth than traditional 8-bit recording.

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Low-light videos have been significantly improved, and advanced tools like Audio Eraser allow users to isolate and remove background noise from videos. Samsung has also introduced depth-of-field control with Virtual Aperture, allowing users to adjust the focus like a professional DSLR. The new Portrait Studio feature provides true-to-life avatars and new analog-style filters for a vintage touch in photos and videos.

The Galaxy S25 Ultra features Corning® Gorilla® Armor 2, a durable glass-ceramic material that combines advanced drop protection with scratch resistance. This cutting-edge material ensures the device is protected from everyday wear and tear while offering an enhanced anti-reflective surface for improved visibility.

The Galaxy S25 series also embraces sustainability with recycled cobalt in its battery construction, and the devices are made from at least 50% recycled materials. Samsung’s ongoing commitment to sustainability ensures that the Galaxy S25 series is as eco-friendly as it is powerful.

The Galaxy S25 series not only delivers top-tier performance but also focuses on security and longevity. Seven years of security updates and OS upgrades ensure that the device remains up-to-date and protected over time. The Knox Matrix dashboard offers a comprehensive view of security across the device ecosystem, keeping your information safe in a world of increased connectivity.

Pre-Order Offers and Availability

To celebrate the launch, Samsung is offering exciting deals for those who pre-order the Galaxy S25 series between 23 January and 13 February 2025. Customers can enjoy up to RM1,600 in offers, including a storage upgrade worth up to RM600 and up to RM400 off when purchasing with a CIMB bank card. Don’t miss out on the chance to get your hands on the most advanced mobile experience ever created.

Get your Galaxy S25 today and experience the future of mobile technology!

Participating ModelsStorageRRP (RM)Colour Availability
Galaxy S25 Ultra1TBRM7,799Titanium SilverblueTitanium GrayTitanium WhitesilverTitanium Black
Online Exclusive:Titanium JadegreenTitanium PinkgoldTitanium Jetblack
Galaxy S25 Ultra512GBRM6,599
Galaxy S25 Ultra256GBRM5,999
Galaxy S25+512GBRM5,599NavyIcyblueMintSilver Shadow
Online Exclusive:BlueblackCoralredPinkgold
Galaxy S25+256GBRM4,999
Galaxy S25512GBRM4,599
Galaxy S25256GBRM3,999

To buy the Samsung Galaxy S25 series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/