Sony has introduced the highly anticipated FE 28-70mm F2 G Master (SEL2870GM), a premium E-mount lens that redefines creative possibilities for photographers and videographers.
Marking a significant milestone, this is Sony’s first1 G Master standard zoom lens to feature a constant F2 aperture throughout the zoom range, offering exquisite bokeh, exceptional resolution, and unparalleled autofocus performance. Combining the quality of prime lenses with the versatility of a zoom, it is ideal for diverse scenarios including portraits, weddings, sports, documentaries, and cinematic video production.
Exceptional Optics with Unmatched F2 Aperture
The FE 28-70mm F2 G Master sets a new benchmark in optical performance with its constant F2 aperture, delivering unrivaled sharpness and clarity across the entire zoom range. The lens employs three XA (extreme aspherical) elements, crafted using Sony’s advanced manufacturing techniques, to maintain high corner-to-corner resolution even at its widest aperture. Its floating focus mechanism ensures crisp sharpness for close-ups, with a minimum focusing distance of 0.38 meters (1.25 feet).
To further enhance image clarity, Sony’s Nano AR Coating II minimizes flare and ghosting, while an advanced optical design suppresses internal reflections. The lens excels in creating smooth, soft bokeh for dimensional, striking visuals, thanks to precise spherical aberration control, XA elements, and a newly engineered 11-blade aperture unit. Chromatic aberration is effectively reduced by Super ED (extra-low dispersion) and ED glass elements.
Compact, Lightweight, and Functional
Despite its advanced capabilities, the FE 28-70mm F2 G Master remains compact and portable, measuring just 92.9 x 139.8 mm (3-3/4 x 5-5/8 inches) and weighing only 918 grams (32.4 ounces). This makes it a versatile option for creators seeking mobility without compromising on image quality.
The lens’s innovative XD (extreme dynamic) linear motors and cutting-edge optical technologies allow seamless shooting in various conditions, making it an invaluable tool for professionals on the go.
Advanced Autofocus for Precise Tracking
The FE 28-70mm F2 G Master features four XD linear motors and a new algorithm to precisely control its large focus group. This ensures fast, accurate, and reliable autofocus tracking, even during continuous high-speed shooting. Its performance pairs perfectly with the α9 III camera, supporting up to 120 frames per second with AF/AE tracking—even while zooming.
Cinematic Precision for Video Creators
Designed with filmmakers in mind, the lens minimizes focus breathing, enabling seamless transitions and smooth rack focus effects. Its F2 aperture depth of field enhances cinematic aesthetics, while high-performance AF tracking ensures accuracy during 4K 120p and FHD 240p video recording. The XD motors operate silently, and compatibility with Sony’s α-series “Active Mode” stabilisation makes it a top choice for professional video production.
Professional Features and Robust Build
The lens is equipped with features tailored for professionals, including Linear Response MF for intuitive manual focus, adjustable zoom ring torque, a click ON/OFF aperture ring, and customisable focus hold buttons. An iris lock switch, AF/MF switch, and a convenient lens hood window for filter adjustments add to its functionality.
Durability is also a priority. The FE 28-70mm F2 G Master is built to withstand challenging environments with dust and moisture-resistant construction, silicone gaskets for buttons, and a fluorine-coated front element for easy cleaning.
Availability
The FE 28-70mm F2 G Master lens will be available in Malaysia starting December 2024.
For more detailed information, visit Sony’s official product page or watch the exclusive product video highlighting the lens’s revolutionary features.
