World Aquatics and Sony Corporation (“Sony”) have announced a groundbreaking four-year Official Partnership set to redefine the way aquatic sports are experienced and enjoyed by global fans. This collaboration will span from 2024 to 2028, with Sony providing technological and creative support for all World Aquatics events during this period. The partnership will officially commence…
Sony’s three-tiered “My Sony Rewards” loyalty program is set to engage Sony Store customers even more than before, with rewards like pre-sale invites, redemption system, birthday discounts, exclusive parties and more. Sony Malaysia has announced the launch of My Sony Rewards, an improved loyalty programme designed to increase consumer interaction and rewards. This redesigned programme…
New In-Camera Signature Solution Attaches Digital Certificate to Photos at the Point of Capture to Certify Legitimacy Today, Sony Electronics has disclosed the successful conclusion of a second round of testing for Sony’s in-camera authenticity technology in collaboration with Associated Press. This digital signature embedded within the camera enables the generation of an image’s birth…
Sony is delighted to unveil the launch of the G Master™ FE 300mm F2.8 GM OSS, a 35mm full-frame α™ (Alpha™) E-mount lens, recognized as the world’s lightest 300mm telephoto prime lens, bearing the product name SEL300F28GM, featuring an impressive maximum aperture of F2.8. This lens offers the supreme detailing which is the hallmark of…
Today, Sony unveiled the revolutionary Alpha 9 III camera featuring the world’s inaugural1 full-frame global shutter image sensor. The impressive new global shutter full-frame image sensor enables the camera to shoot at burst speeds at up to 120 fps with no distortion or camera blackout. By combining this innovative sensor with Sony’s most advanced AF…
The XAV-AX8500 is a new addition to Sony’s series of automobile AV receivers. While providing industry-leading quality, the XAV-AX8500 provides a configurable experience to meet the user’s personal visual and audio experience. This new model has a big HD screen with a unique tilt and swivel mechanism, as well as other customizing capabilities for improved…
Sony has introduced the INZONE Buds, a fresh line of truly wireless gaming earbuds embedded with Sony’s acclaimed audio technology aimed at enhancing your chances of winning. These buds cater to both PC and console gamers, delivering an immersive gaming encounter through customized sound, an exceptional 12-hour battery life, and minimal latency. Accompanying this innovation…
Sony has unveiled that PlayStation® Remote Play is now accessible on the BRAVIA XR A95L QD-OLED 4K HDR Google TV. This model stands out as among the initial Android TVs capable of utilizing the PlayStation® Remote Play function, allowing individuals to remotely access gameplay from their PS5® and PS4® consoles. PlayStation® Remote Play provides users…
Sony has broadened its range of microphones by unveiling the ECM-W3 and ECM-W3S wireless models, in addition to the wireless streaming microphone ECM-S1. These state-of-the-art microphones blend top-notch sound capture capabilities with a lightweight build. Sony aims to empower video content creators by offering the ECM-W3, ECM-W3S, and ECM-S1 models, providing them with the means…
Sony and Olivia Rodrigo have jointly introduced the LinkBuds S x Olivia Rodrigo, a collaborative creation meticulously crafted and adjusted in partnership with three-time GRAMMY®-awarded, multi-Platinum-selling artist Olivia Rodrigo. These limited edition LinkBuds S x Olivia Rodrigo earbuds, derived from Sony’s noise-canceling truly wireless headphones, showcase personalized EQs (equalizers) fine-tuned by Olivia and her producer…