KUALA LUMPUR – Malaysia’s leading fixed-price everyday essentials chain, Eco-Shop, is commemorating its 23rd anniversary with a nationwide campaign running from 5 October to 29 November 2026, featuring Visa as the official payment partner. Anchored by the signature Buy & Win contest, the initiative offers RM250,000 worth of prizes to express appreciation to the loyal customers and communities that have supported the homegrown retailer since its inception. Chief Executive Officer and Executive Director of Eco-Shop Malaysia Berhad, Ms Jessica Ng, highlighted that rewarding customer loyalty directly reflects the company’s founding commitment to ensuring everyday household necessities remain affordable and accessible to all Malaysians, regardless of background or location.
Throughout the nearly two-month campaign, 19 lucky winners will take home grand prizes, including a Proton X70 1.5TD Premium SUV, three Honda RS150R motorcycles, and 15 units of the Samsung Galaxy Z Fold8. Shoppers who spend a minimum of RM35 in a single receipt paid via Visa receive one entry into the Buy & Win contest, while registered Eco-Shop members automatically earn two entries per qualifying purchase to double their winning chances. Additionally, each qualifying transaction entitles shoppers to an exclusive Gift with Purchase available across all Eco-Shop stores nationwide, while stocks last.
From its humble roots in Jementah, Johor, guided by the vision of founder Dato’ Sri Lee Kar Whatt, Eco-Shop has expanded from an initial price point of RM2.60 into a retail powerhouse boasting 462 stores nationwide and over 2.43 million loyalty app members as of May 2026. Aligned with its core mission to serve as Malaysia’s leading ultra-affordable household retailer, Eco-Shop continues to alleviate household living expenses by providing essential goods without financial strain. Looking ahead, the brand remains committed to delivering consistent daily value while actively seeking meaningful ways to enrich the communities it serves.