KUALA LUMPUR – In an increasingly fast-paced world, homegrown food brand Art of Salmó is using its seventh anniversary to offer a meaningful reminder to Malaysians: slow down, savour the present, and make time for everyday moments that spark joy. Renowned for its expertise in premium sashimi-grade Norwegian Fjord Trout, the brand is marking this milestone not merely as a corporate celebration, but through a series of thoughtfully curated dining experiences designed to foster genuine connection and daily indulgence without needing a special occasion.
Bringing this mindful philosophy to life is FUWA FUWA, Art of Salmó’s newly unveiled brand mascot. Inspired by the Japanese expression describing something soft, fluffy, and light, FUWA FUWA represents the idea that life feels lighter when we allow ourselves to pause and unwind. The mascot’s cheerful spirit also extends beyond the dining table through a line of everyday lifestyle merchandise, including custom T-shirts and socks, serving as a wearable reminder to find joy in routine moments.
Art of Salmó Co-Founder Phyllis Teh emphasised that each offering is crafted to deliver more than just sustenance, focusing on the shared excitement and experience of enjoying good food together. In conjunction with the anniversary, the brand has introduced new menu highlights, including the Loaded Sashimi Bowl paired with three distinctive sauces, as well as the Mukbang Series tailored for communal feasts. Staying true to its commitment since 2019 to strict cold-chain management and accessible Norwegian Fjord Trout, Art of Salmó also invites its community to share their own meaningful everyday stories using the hashtag #AoSMoment.