M+Global by Malacca Securities, Malaysia’s No.1 stock trading platform and trusted all-in-one trading app, has officially launched the country’s first Stockbroking Concept Store at KL Eco City. Designed to deliver “Less Guessing, More Guiding,” the innovative retail space provides Malaysians with direct access to financial education and personalized investment guidance from over 200 licensed experts.
The Concept Store aims to address the nation’s ongoing challenges with financial literacy by serving as a physical hub for learning and empowerment. Among its key features are a product experience zone, an investment learning hub, merchandise retail corner, private consultation rooms, and even a fun interactive “Snap It” photo zone. These elements combine to make investing more approachable, particularly for youth between the ages of 25 and 45.
At the launch, representatives from Bursa Malaysia and Malaysia Digital Economy Corporation (MDEC) joined M+Global executives, including Managing Director Lim Chia Wei, who emphasized that the store’s focus on education is central to its mission. “The Concept Store cements M+Global’s brand promise of helping Malaysians move beyond just saving to actively growing their wealth through sound investment knowledge and expert guidance,” she said.
The initiative comes at a critical time. Despite modest improvements in the Malaysia Financial Literacy and Capability (MyFLIC) Index rising from 57.1 in 2018 to 59.1 in 2024 many Malaysians remain financially vulnerable. According to Bank Negara Malaysia, 61% of Malaysians struggle to raise RM1,000 in an emergency, while 26% feel burdened by excessive debt. The Concept Store seeks to directly address these issues by blending fintech convenience with human connection, offering private consultations and educational workshops to help visitors strengthen their financial resilience.
As part of its upcoming programming, the store will host an exciting line-up of talks and workshops with well-known financial educators. BBK Network, popular for making complex money matters fun and relatable, will kick off the series in October, followed by respected wealth educator Financial Faiz in November. The initiative underscores M+Global’s commitment to making finance simple, engaging, and accessible to all.
Adding to the excitement, M+Global announced Malaysian badminton rising star Toh Ee Wei as its first-ever brand ambassador. Fresh from her historic gold medal win at the 2025 World Championships in Paris, Toh represents determination, resilience, and success values that align with M+Global’s mission of empowerment. “We are proud to work with Ms Toh, who will inspire young Malaysians to take charge of their financial futures,” said Lim. The partnership also carries a personal legacy, as Toh’s father has been part of the M+Global family for over two decades.
To celebrate the launch, visitors to the Concept Store will enjoy special promotions, including free coffee for those who share their visit on social media, gashapon draws for customers leaving Google reviews, and exclusive Teh Tarik Mau figurines for the first 50 who open an account via the M+Global app.
With its bold blend of financial education, expert consultation, and community-building experiences, the M+Global Concept Store marks a milestone in Malaysia’s journey toward stronger financial literacy and empowerment.
