Infinix, the forward-thinking tech brand tailored for young and dynamic consumers, is making waves in Southeast Asia’s smartphone market. According to the latest Canalys report, Infinix’s parent company, Transsion, has risen to Top 3 in Southeast Asia with a robust 16% market share and an impressive 4 million units shipped in Q3 2024. This achievement reflects the brand’s strategic focus on innovation, affordability, and understanding its target audience.
Malaysia has proven to be a cornerstone of Infinix’s regional success, with the brand achieving 97% year-on-year growth and securing the Top 4 smartphone vendor position in Q3 2024. This growth is propelled by the popularity of the Infinix NOTE 40 and ZERO 40 5G series, which blend performance, style, and affordability, redefining the mid-range smartphone market in Malaysia.
“Infinix’s success in Malaysia is a testament to our commitment to delivering devices that offer exceptional value while meeting the unique demands of this market. We are thrilled to see Malaysian consumers embracing our innovations,” said Tommy Xiong, Country Manager of Infinix Malaysia.
Infinix has found a niche among Malaysian gamers with devices like the GT 20 PRO and HOT 50 5G. These smartphones offer:
- Powerful gaming performance through high-speed processors and efficient cooling systems.
- Vivid displays with smooth refresh rates for an immersive gaming experience.
- Affordable pricing, making cutting-edge gaming technology accessible to all.
Infinix has also partnered with leading gaming platforms, including PUBG Mobile, Mobile Legends: Bang Bang, and Honor of Kings, further cementing its status as a gamer’s choice.
Beyond gaming, Infinix caters to everyday users who demand high-quality features without a hefty price tag. With standout options for:
- Photography using advanced AI-powered cameras.
- Entertainment through vibrant displays and loud, clear speakers.
- Battery life, ensuring uninterrupted usage throughout the day.
Devices like the NOTE 40 and ZERO 40 5G showcase Infinix’s dedication to crafting smartphones that meet the varied needs of its customers.
Infinix’s achievements in Malaysia are mirrored across Southeast Asia, where the smartphone market grew by 15% year-on-year, reaching 25 million units shipped in Q3 2024. Transsion’s ability to offer high-value devices in competitive price segments has been instrumental in driving this success, allowing Infinix to outpace rivals in growth and customer satisfaction.
As Infinix continues to expand its presence, it remains committed to:
1. Delivering innovation across all product categories.
2. Collaborating with local communities to address their unique needs.
3. Fostering partnerships with tech and gaming platforms to enhance user experiences.
The brand’s focus on balancing cutting-edge technology and affordability positions it as a preferred choice for young, tech-savvy consumers in Malaysia and the region.
Infinix’s journey of redefining the smartphone experience is just beginning. Stay tuned for the next wave of innovation and growth from this rising tech powerhouse. Stay connected for the latest updates on Infinix through Infinix’s official website, Facebook page, Instagram page and TikTok channel.
