Watsons Malaysia successfully concluded its highly anticipated K-Beauty Festa 2025, themed “The Seoul’s Dreamland”, which ran from 15 April to 5 May 2025. The campaign brought a vibrant celebration of Korean beauty and wellness to thousands of fans across the country, reinforcing Watsons’ position as Malaysia’s leading O+O (offline and online) health and beauty retailer. This third edition of the annual K-Beauty campaign was bigger and better than ever, offering an immersive month-long experience that highlighted the latest trends in K-beauty and K-wellness.
The highlight of the campaign took place from 24 to 27 April 2025 at the Mid Valley Exhibition Centre, where Watsons transformed the venue into a dreamy K-beauty playground. In collaboration with local illustrator Yellobanana, the event featured whimsical installations, interactive zones, and Instagram-worthy check-in spots, giving visitors a taste of Seoul’s beauty culture without leaving Malaysia. Attendees explored over 80 participating Korean brands, indulging in skincare, makeup, healthcare, personal care, and even exclusive K-pop merchandise.
Throughout the festival, customers enjoyed a range of perks including limited-time offers, free product redemptions, and exclusive Gifts with Purchase such as Yellobanana-designed bags and wagons with minimum spends. Limited-edition items like the Secret Enamel Pin and K-Beauty Acne Patch were also available exclusively at Watsons stores and online platforms, further elevating the excitement.
The campaign also featured the Watsons K-Beauty Spend & Win Contest, held in collaboration with SUKA Travel & Tours. Watsons Club members who spent RM120 and above on selected K-beauty brands stood a chance to win incredible prizes, including 10 grand prizes of a 6D4N trip to Seoul and 20 hampers filled with premium Korean beauty products worth up to RM500. Early RSVPs were rewarded with RM10 e-vouchers, offering instant online savings.
With its successful blend of immersive experiences, top-tier brands, exclusive rewards, and community engagement, The Seoul’s Dreamland proved to be a memorable highlight for beauty fans. Watsons once again showcased its commitment to bringing the best of Korean beauty and wellness to Malaysians, setting the stage for even more exciting events in the future.
For more updates on upcoming campaigns and promotions, visit www.watsons.com.my or follow Watsons on social media at @watsonsmy.
