Applecrumby has officially announced its Merdeka Clearance Sale, marking the premium parenting brand’s first warehouse sale since 2019. Taking place from 14 to 16 August 2026 at The Hall, PARC Subang Jaya, the event offers Malaysian families exclusive savings on a wide range of parenting essentials while celebrating the nation’s Merdeka festivities.
Unlike conventional warehouse sales, the event reflects Applecrumby’s ongoing brand evolution. As the company introduces a refreshed visual identity and expands its product portfolio, customers will have the opportunity to purchase selected products featuring the brand’s previous packaging at exclusive promotional prices.
According to Jeremy Foo, General Manager of Applecrumby, although the packaging has evolved, the company’s commitment to quality remains unchanged. Every Applecrumby product continues to meet the same trusted standards that parents have come to rely on. In conjunction with Merdeka celebrations, the company hopes to honour parents who are raising the next generation of Malaysians through this special sale.
Since its establishment, Applecrumby has continuously invested in product innovation, thoughtful design and improving the customer experience. Rather than discarding perfectly safe, certified and high-quality products due to packaging updates, the company has chosen to make them available to consumers at special prices through this one-time warehouse event.
The initiative also reflects Applecrumby’s commitment to responsible business practices by extending the lifecycle of quality products, reducing unnecessary waste and making premium parenting essentials more affordable for families.
Following investment from a Fortune Global 500-backed investor, Applecrumby has continued to strengthen its market position through innovation, strategic brand development and category expansion. Beyond its premium baby care products, the company is also preparing to introduce an adult care range alongside an expanded Everyday Skincare collection designed for newborns, babies and older children, supporting its long-term regional growth ambitions.
During the three-day warehouse sale, shoppers can enjoy discounts of up to 75% on selected diaper ranges, skincare products and Applecrumby merchandise while stocks last.
Highlights of the warehouse sale include diaper mini packs from RM11, mega packs from RM22.50, lucky draw merchandise prizes worth up to RM599 through a free blind draw, additional discounts for purchases made using Atome, as well as nearby food and beverage stalls for families spending the day at the venue.
The Applecrumby Merdeka Clearance Sale will take place from 14 to 16 August 2026 at The Hall, PARC Subang Jaya. Opening hours are from 4.00pm to 7.00pm on Friday, 14 August, and from 10.00am to 7.00pm on Saturday and Sunday, 15 and 16 August. Registration is required, and spaces are limited.
