A New Beast Arrives: Ford Ranger Raptor Variant Debuts at Exclusive PJ Launch

The Ford Petaling Jaya Exclusive Event and Soft Launch of the new variant of the Ford Ranger Raptor took place this morning at the Ford Petaling Jaya showroom, bringing together members of the media, industry partners, and loyal Ford customers along with their families. The event celebrated not just the arrival of the latest Ranger Raptor variant, but also an important turning point for Ford Petaling Jaya under new management.

For decades, Ford has been a trusted name among Malaysians, from its iconic passenger cars of the 70s and 80s to its modern-day Ranger pickups and rugged Escape and Everest SUVs. The brand’s reputation for quality, safety, and performance continues to resonate strongly in the local market.

In his opening speech, Peter Goh, Managing Director of Kam Lung Motor Group Sdn Bhd, proudly announced the official transition of Ford Petaling Jaya’s management from Sime Darby Auto Connexion Sdn Bhd to Kam Lung Motor Group Sdn Bhd. He shared that the occasion marks a major milestone for the group as they establish their very first footprint in Malaysia.

Goh highlighted Kam Lung Motor Group’s impressive legacy, spanning over 40 years across Hong Kong, Macau, Taiwan, and mainland China. With 36 facilities, 14 renowned automotive brands, and more than 2,300 employees, the group serves over 260,000 customers and records an annual turnover of approximately USD 2 billion. Established in 1983, Kam Lung Motor Group is one of the leading luxury automotive groups in the Greater Bay Area, known for its extensive network of more than thirty 4S centres, strong sales performance, and high-standard after-sales service.

Goh expressed the group’s mission in Malaysia—to transform Ford Petaling Jaya into the premier automotive destination in the Klang Valley, delivering a customer experience as spirited and engaging as the Ford Ranger itself. He also extended appreciation to Sime Darby Auto Connexion for its work with Ford over the years, affirming that Kam Lung Motor Group will build upon that foundation with plans for a full facility makeover to create a modern, customer-centric space that reflects Ford’s reputation.

Reflecting on his personal connection to the brand, Goh shared fond memories of his first-ever car, a Ford Anglia he purchased while studying in the UK in 1974. The charming vehicle, later made iconic in the Harry Potter films, left a lasting impression and sparked his admiration for Ford’s design and engineering.

The highlight of the event was the unveiling of the new Ford Ranger Raptor Sport 3.0L V6 Ecoboost 4WD 10AT—described by Goh as the most advanced Ranger Raptor yet. He praised its bold styling, powerful capabilities, and unmistakable Ford character, calling it a vehicle that exudes both performance and personality. The new variant features a high-performance 3.0L V6 Twin Turbo Ecoboost engine, 17-inch Beadlock Style Wheels, Raptor Sport decals, and a Raptor Sport Hoop, and will retail at an approved selling price of RM273,888.00.

To mark the launch, Kam Lung Motor Group announced exclusive limited-time benefits including up to RM3,000 rebate and one free vehicle service for bookings made between 15–30 November 2025. Existing Ford customers will also enjoy a 50% discount on engine oil, oil filter, and labour, subject to terms and conditions. On-site bank partners were present offering immediate loan approvals, and visitors received free Ford merchandise while stocks lasted.

To create a more family-centered experience, a Family Fun Zone was set up with games, kids’ activities, and a colouring contest, reflecting Kam Lung Motor Group’s belief that the Ford experience should be shared across generations. The group also expressed deep appreciation for existing Ford customers whose support has been integral to the brand’s success, reaffirming their commitment to elevating customer ownership experiences under the new management.

For those considering joining the Ford family, Goh emphasized that there has never been a better time. The event, he said, represents more than just a soft launch—it marks the beginning of a new chapter as Kam Lung Motor Group brings its legacy of excellence to Malaysia, grounded in exceptional service, meaningful relationships, and community engagement.