Mastercard cardholders from around the world can now experience Asia Pacific’s first Taste by Priceless dining club at Hong Kong International Airport, introducing a new premium dining experience for eligible travellers passing through the international aviation hub.
Available to World Legend, World Elite and World Mastercard cardholders travelling through Hong Kong, the benefit can be accessed regardless of where their Mastercard was issued.
Located in Terminal 1 near Gate 40, Taste by Priceless is designed for travellers seeking a distinctive dining experience before their flight. The concept combines culinary storytelling, programmes led by local chefs and immersive design within a premium airport setting.
Taste by Priceless forms part of The Mastercard Collection, the company’s global portfolio of dining, entertainment and travel benefits designed to provide eligible cardholders with access to premium experiences throughout their journeys.
The Hong Kong location features seasonal menus created in collaboration with acclaimed chefs, bringing together Asian and Western cuisine while celebrating Hong Kong’s culinary heritage.
Guests can choose between two distinct dining experiences. The Counter offers an intimate chef led tasting experience featuring a multi course menu with dishes such as Shiso and Romaine Salad and Superior Chicken Soup.
The Cove provides a more relaxed à la carte experience with refined tapas style dishes including Pil Pil Prawns and Miso Glazed Cauliflower.
The experience is complemented by a selection of Mastercard signature desserts and cocktails created exclusively for Taste by Priceless venues around the world.
The opening at Hong Kong International Airport forms part of Mastercard’s strategy to provide premium travellers with elevated experiences at major international travel hubs.
World Legend cardholders can enjoy unlimited complimentary access for themselves and up to three guests. World Elite and World cardholders can access Taste by Priceless at a preferential rate.
Once admitted, guests can enjoy the full experience, including chef curated dining, signature desserts and beverages as part of their visit. Eligible cardholders can access the dining club within three hours of their scheduled departure without making a prior reservation.
Joyce Bo, Executive Vice President, Core Payments, Asia Pacific at Mastercard, said travellers are increasingly looking at airports as part of the overall travel experience rather than simply places to transit.
She explained that Taste by Priceless reflects the changing nature of travel by transforming even a short stopover into a meaningful culinary experience while providing financial institutions with an opportunity to enhance their premium customer offerings.
Beyond its culinary offerings, the Hong Kong venue has been designed as an immersive and multisensory environment combining Mastercard’s brand heritage with local cultural influences.
At the centre of the space is a commissioned installation by emerging Chinese artist Xinran Guan, whose oil paintings explore the relationship and harmony between the material and immaterial.
The Hong Kong opening expands Mastercard’s portfolio of premium airport dining experiences. Taste by Priceless is also available at Guarulhos International Airport in São Paulo, while another location is scheduled to open in Mexico City later this year.
Outside airports, Mastercard cardholders can also access dining experiences through the wider Priceless portfolio, including LUMA at Hong Kong’s historic 1881 Heritage and Priceless restaurants in Rome, Mexico City and São Paulo.
With the launch of Asia Pacific’s first Taste by Priceless dining club at Hong Kong International Airport, Mastercard is expanding the role of its premium travel benefits beyond traditional airport services by combining dining, culture and hospitality into the cardholder journey.
