Canon Marketing Malaysia (“Canon”) has successfully concluded its nationwide “Drive Your Dream” campaign, turning aspirations into reality with prizes worth over RM300,000, including a Tesla Model 3 as the grand prize. The campaign reached an exciting finale with a prize presentation ceremony held at the Tesla Experience Centre, Pavilion Damansara Heights, where Noren Zuriati Abdul Manaf was announced as the grand prize winner and drove home a brand new Tesla Model 3.
Other winners included Li Gian Chong, who won the first prize of an EOS R5 Mark II with RF24-105mm F4.5-6.3 IS STM, Armin Azhari Mat Shupi, who received the second prize of an RF24-105mm F2.8L IS USM Z, and Kah Hui Shin, who secured the third prize of an EOS R7 with RF-S18-150mm F3.5-6.3 IS STM.
Held from 1 November 2025 to 31 January 2026, the campaign attracted an impressive 17,599 entries nationwide, reflecting strong engagement from Malaysians eager to enhance their creative journey with Canon. Designed for ease of participation, the campaign allowed customers who purchased selected Canon cameras or lenses from authorised retailers or the Canon Official eStore to submit entries seamlessly through an online registration process.
Beyond the prizes, the “Drive Your Dream” campaign reflects Canon’s continued commitment to building meaningful connections with its community by empowering users not only to capture moments, but also to pursue their creative passions. Guided by its Kyosei philosophy of living and working together for the common good, Canon remains committed to initiatives that deliver value to customers while strengthening ties with the communities it serves, said Masato Yoshiie, President & CEO of Canon Marketing Malaysia.
He added that the strong response to the campaign highlights continued demand among Malaysians for high-quality imaging tools, from everyday users to content creators and photography enthusiasts. The initiative also supports Canon’s broader efforts to encourage Malaysians to explore photography and content creation using advanced imaging technology. Edward Chang, Head of the Image Communication Business Division at Canon Marketing Malaysia, noted that as visual storytelling continues to evolve, more creators are placing greater emphasis on video alongside photography. He added that Canon remains focused on delivering versatile imaging solutions that empower users to capture both with ease, with strong videography performance becoming increasingly important.
As Canon continues to evolve its imaging ecosystem, initiatives such as “Drive Your Dream” reflect its commitment to supporting a growing community of camera users, enabling individuals to explore their creativity and capture moments with greater confidence and purpose. For more information on Canon’s latest campaigns and initiatives, visit https://my.canon/en/consumer.
