As the festive calendar transitions from Chinese New Year into Ramadan, the iconic 118-year-old fruity drink Vimto is celebrating the season with Malaysians through its Gongxi Kemeriahan Bonanza campaign. The campaign gives consumers a chance to win a share of RM100,000 in cash prizes along with limited-edition festive collectibles at selected activations.
Running until 31 March 2026, the campaign embraces the rare overlap of both celebrations, reflecting Malaysia’s multicultural rhythm as families move from reunion gatherings into the shared rituals of the fasting month. During this period, Vimto aims to be part of everyday conversations and celebrations among family and friends, from Chinese New Year hosting to breaking fast during Ramadan and Hari Raya.
By bridging these festive moments, the brand highlights the versatility of its Mixed Fruit Cordial as a refreshing companion across traditions, recipes and gatherings. Its signature blend of blackcurrant, raspberry and grape makes it suitable for a variety of occasions and creative uses.
Matt Nichols, International Commercial Director and fourth-generation member of the founding family under Nichols PLC, shared that Vimto has long been associated with moments that bring people together. In regions like the Middle East, it has become a familiar part of breaking fast, and its recognition among prominent Ramadan brands in Saudi Arabia reflects that strong connection.
He noted that a similar sense of ritual is now emerging in Malaysia, where families are incorporating Vimto into reunion dinners, iftar tables and open houses. As the brand expands across Southeast Asia, Malaysia plays a key role in introducing Vimto to new households while building lasting festive traditions with local communities.
In Malaysia, gatherings naturally evolve from reunion meals into iftar and Hari Raya open houses, where drinks that are versatile, shareable and easy to prepare become essential. Vimto’s distinctive flavour allows it to fit seamlessly into these moments.
As Ramadan progresses, the campaign shifts focus to everyday iftar occasions, where simplicity and familiarity guide food and drink choices. Vimto extends beyond a refreshing beverage into fruit mocktails and festive recipes such as cookies, cakes and sweet treats.
Approaching Hari Raya, attention turns to hosting, with families preparing drinks in advance and welcoming guests with options that appeal across generations. Shareable beverages and homemade treats become part of the rhythm of open houses, supporting the traditions of visiting and reconnecting.
The campaign positions Vimto not as the centrepiece of celebration, but as a consistent presence throughout the festive season, accompanying conversations, recipes and gatherings.
Consumers who purchase Vimto Mixed Fruit Cordial during the campaign period can participate in the contest and stand a chance to win from the RM100,000 cash prize pool. A total of 70 weekly winners will receive RM100 each, while one grand prize winner will walk away with RM10,000.
Participation is simple. Consumers need to purchase a bottle of Vimto Mixed Fruit Cordial, scan the QR code on promotional materials, and upload their receipt along with the required details.
In addition to cash prizes, exclusive limited-edition plushie tote bags will be available at selected sampling events nationwide. Event locations and dates will be announced through Vimto Malaysia’s official social media platforms.
Since its introduction to Malaysia in October 2024, Vimto has expanded its presence nationwide through partnerships with Universal NutriBeverage Sdn. Bhd. as the local manufacturer and Socma Trading (M) Sdn. Bhd. as the official distributor. Today, it is widely available at major retailers including 99 Speedmart, AEON, Giant, Mydin, TF Value Mart, Seibu, Isetan and HERO Market, making it easily accessible to consumers across the country.
The campaign reflects Vimto’s broader commitment to strengthening its footprint across Southeast Asia, with Malaysia positioned as a key growth market.
For more information and contest details, consumers can visit Vimto Malaysia’s official website or follow the brand on Instagram and Facebook.
