TCL, a global leader in consumer electronics, officially launched its first-ever brand store in Malaysia at Sunway Pyramid. This new store, developed in collaboration with retail expert Vivid Concepts, brings TCL’s latest innovations closer to Malaysian consumers. The store offers a hands-on experience with TCL’s ecosystem of products, including TVs, home appliances, and smart technology.
Designed to be customer-centric, the store features interactive zones where visitors can explore TCL’s newest and most advanced products. One of the highlights is the massive 115” 115C7K Premium QD-Mini LED TV with CrystGlow HVA panel for stunning visuals. Other display sizes, including 85″, 75″, and 65″, are also available. Gamers can enjoy the high-performance 98C8K TV, which includes a CrystGlow WHVA Panel and Bang & Olufsen audio, along with top-tier gaming features such as 144Hz refresh rate and 288Hz VRR. TCL also introduced its latest air conditioner with offline voice control, a built-in refrigerator, and a washer dryer with magnetic levitation and inverter technology for quiet and efficient performance.
In celebration of the store opening, TCL is offering exclusive in-store deals starting from RM699, available from 30 May to 2 June 2025. This exciting launch marks a major milestone in TCL’s plans to expand in Malaysia. The second brand store is set to open at IOI Mall Puchong on 7 August 2025, promising more immersive experiences for local customers.
TCL’s growth is supported by its strong global presence. Founded in 1981, the company now operates 20 manufacturing bases and 24 R&D centers worldwide. In 2023, TCL ranked second in global TV shipments and first in the 98-inch category. Their commitment to innovation is backed by over 30,000 patent applications and multiple international awards.
During the launch event, TCL also announced a major global partnership with the International Olympic Committee. As the official Worldwide Olympic and Paralympic Partner for Home Audiovisual Equipment and Home Appliances, TCL will provide its innovative technologies to support athletes and fans alike. This partnership reflects TCL’s mission to deliver smarter, more sustainable lifestyles and enhance global sports experiences through cutting-edge technology. – Tehtariktimes
