PepsiCo Turns Snacks into Gen Z Trends!
For Gen Z, snacks are more than just food they’re content, self-expression, and a reflection of their values. PepsiCo embraces this shift by creating experiences that align with their lifestyle and culture. According to Aditya Ahuja, Cluster GM for PepsiCo Foods Malaysia and the Philippines, Gen Z blends content and commerce, so PepsiCo designs products…