Burson, a global strategic communications leader, has been appointed as the agency of record for public relations (PR) by Malaysia Digital Economy Corporation (MDEC). Selepas a competitive pitch process, this strategic appointment aims to locate a competent PR agency to collaborate on enhancing MDEC’s communication strategies and stakeholder engagements.
Burson was selected for its global reach, deep insights, and capability to support MDEC’s mission of accelerating Malaysia’s digital transformation. This partnership aims to strengthen MDEC’s communication efforts and reinforce its leadership in the digital economy.
“This appointment is a testament of the team’s ability to provide the deep actionable insights that MDEC requires from a global agency partner,” said Justin Then, CEO of Burson Malaysia. “We’re honoured to be handed this mandate to assist MDEC in advancing the national digital transformation agenda.”
The collaboration between MDEC and Burson will encompass a comprehensive range of services, including strategic media relations both locally and internationally, bespoke content creation, and reputation management. Over the course of the next three years, Burson will meticulously craft and execute communication strategies designed to amplify MDEC’s initiatives and engage effectively with diverse stakeholders, ensuring that MDEC’s messages resonate powerfully across all channels.
Earlier this year, WPP Group announced the merger of its two largest communications agencies, Hill & Knowlton and BCW, to form Burson. The newly formed Burson, officially launched last month, now boasts over 6,000 employees in 43 markets worldwide. This merger creates an industry-leading, full-service communications agency focused on building and protecting reputation, honouring the legacy of Harold Burson, a pioneer in modern public relations and strategic communications.
This union of agencies enables Burson to best serve clients in a complex and volatile environment where strategic stakeholder communications have never been more critical. The new agency will draw on both organisations’ unrivalled talent base, exceptional global networks, investments in technology, creative capabilities, and public affairs and advisory specialties to drive reputation and value creation through the interdisciplinary solutions that clients demand now.
About Burson
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
