HB Leisure (HBL), the global leader in skill-based games, is set to introduce Carousel & Co., Malaysia’s first social entertainment destination, at Avenue K in December 2025. This all-in-one venue combines play, drinks, and dining in a premium, tech-enhanced rooftop setting in the heart of Kuala Lumpur. Carousel & Co. brings the internationally recognised trend of “competitive socialising,” inviting guests to eat, drink, and challenge each other through large-format skill games in a space inspired by the golden age of fairgrounds.
Designed as a carnival-inspired, group-focused experience, Carousel & Co. transforms traditional outings into interactive social play. The multi-zone venue will feature large-format skill games, immersive design elements, and an elevated food and beverage offering designed for connection. From corporate mixers to casual hangouts, the concept combines the energy of a carnival with the comfort of modern social dining, offering city-goers a new way to relax, celebrate, and compete.
“Malaysia’s social scene is evolving beyond dining and nightlife. Carousel & Co. represents the next phase – an experience that celebrates connection, creativity, and competition,” said Greg Pearn, Head of New Concepts at HBL. “We wanted to capture the nostalgia of a carnival but reimagine it for adults – where the games are bigger, the cocktails bolder, and the laughter louder. By combining our 100-year heritage in theme park skill-based entertainment with Kuala Lumpur’s growing appetite for quality, playful experiences, we’re creating something truly unique.”
Carousel & Co. marks HBL’s entry into Malaysia’s lifestyle and entertainment market, with a venue designed for scalability and franchise potential across Southeast Asia. The space will feature modern takes on classic skill games, including Down-The-Clown, Skeeball, and Basketball, with real-time scoring integrated throughout. The venue is group-centric, offering spaces for teams, social gatherings, and interactive experiences, allowing everyone to enjoy fun, friendly competition. “Avenue K is exactly the right location for this project,” added Greg Pearn. “It’s at the center of the city’s heartbeat – where professionals, shoppers, and travelers intersect. Carousel & Co. will offer a space to grab a drink, enjoy a bite, share a laugh, and sneak in some friendly competition in the heart of the city.”
The launch of Carousel & Co. comes at a time when Malaysia’s leisure market is diversifying, driven by growing demand for interactive, experience-led entertainment. Positioned at the intersection of hospitality, technology, and lifestyle, the brand aims to redefine how Malaysians and visitors spend their social hours – playfully and connected. The Avenue K flagship marks the start of regional expansion, with global franchise discussions already underway ahead of the official launch.
Carousel & Co. is a social entertainment restaurant and bar in Kuala Lumpur, near the Petronas Twin Towers in the Golden Triangle. Designed for urban explorers, office workers, and weekend seekers, it combines play, dining, and drinks in one vibrant destination. Guests can unwind over casual bites or signature platters between friendly matches, group gatherings, or after-work drinks. With plush corners for private dinners, open spaces for social events, and a rooftop deck offering city views, every corner is designed to encourage connection and positive energy. Strategically located with direct access to KLCC LRT, major hotels, and shopping centers, Carousel & Co. positions Avenue K as the city’s new after-work and weekend hotspot. Opening is scheduled for December 2025, bringing a new kind of play to Kuala Lumpur’s skyline.
HB Leisure (HBL) is the world’s largest operator of skill games and family attractions, partnering with over 150 destinations in 28 countries and entertaining more than 150 million guests annually. Established in 1927, HBL is trusted by leading theme parks worldwide to manage end-to-end game operations, enhancing guest engagement, participation, and revenue performance. In 2025, HBL expanded further across Asia with flagship projects in Shanghai, Seoul, and Jeddah, continuing its 100-year legacy of transforming entertainment spaces into high-energy destinations where fun always wins.
For more information, visit carouselandco.com or follow Carousel & Co. Malaysia on Facebook, Instagram, TikTok, and LinkedIn.
