The newly launched HONOR 600 Series recorded a strong start as first-day sales officially kicked off today, with HONOR Experience Stores nationwide drawing large crowds of eager consumers looking to experience and purchase the latest flagship smartphones. This strong retail momentum follows a record-breaking pre-order phase on 23 April, during which the series achieved an impressive 153% increase in first-day sales compared to its predecessor, highlighting robust consumer confidence and growing demand for HONOR’s flagship innovations in the Malaysian market.
This success is driven by the HONOR 600 Series’ positioning as an “Accessible Flagship,” aligning with the needs of Malaysian consumers who are increasingly seeking devices that can keep up with a fast-paced digital lifestyle. The series meets this demand by combining industry-leading features such as an upgraded flagship camera system, the creative capabilities of AI Image-to-Video 2.0 technology, and a best-in-class battery and display. Together, these elements provide a well-rounded experience for content creators and power users, redefining what an accessible flagship device can deliver.
Customers who purchase the HONOR 600 Series can enjoy a complimentary gift bundle worth up to RM1,326, which includes a RM200 instant rebate, a free HONOR Watch X5i, and added protection benefits such as a 365-day Front and Back Crack Replacement Service, a one-year extended warranty, and a one-year liquid damage protection warranty. The Pro model is priced at RM3,099 for the 12GB+256GB variant and RM3,299 for the 512GB version, while the HONOR 600 with 12GB+512GB is priced at RM2,599. Both devices are available in Orange, Golden White, and Black.
The HONOR 600 Series is available at all HONOR Experience Stores nationwide, as well as through HONOR Malaysia’s official online store and authorised e-commerce platforms including Shopee, Lazada, and TikTok Shop.
In terms of innovation, the HONOR 600 Series features a 200MP Super Sensing Main Camera equipped with CIPA 6.5-level image stabilization, ensuring professional-grade clarity even at up to 120x zoom. At the core of this system is the enhanced AI Image-to-Video 2.0 technology, powered by HONOR’s next-generation AI imaging engine, which allows users to transform static photos into immersive, cinematic stories natively without the need for third-party applications. This opens up new creative possibilities, including generating imaginative scenes such as impossible hugs, timeless memories, and fantasy journeys.
For performance, the Pro model is powered by the Snapdragon 8 Elite flagship chipset, while the HONOR 600 runs on the Snapdragon 7 Gen 4, delivering significant improvements in speed, intelligence, and efficiency. Both models are supported by a best-in-segment 7,000mAh silicon-carbon battery. On the display front, the series offers an ultra-bright screen with up to 8000 nits peak brightness, ensuring excellent visibility even under direct sunlight, along with 3840Hz risk-free PWM dimming technology to reduce flicker and enhance eye comfort during prolonged use.
Built for real-world durability, the devices come with an IP69K rating for superior water and dust resistance, along with a reinforced structural design. This combination ensures that the HONOR 600 Series delivers both premium elegance and rugged reliability. For more information, consumers can follow HONOR Malaysia’s official Facebook page or visit www.honor.com/my/.
