Tune Talk is introducing a new lifestyle feature to its mobile experience with the launch of Tune Talk NOVA, a subscription-based astrology service now available through the Tune Talk App.
Across the Asia-Pacific region, astrology and horoscope content has evolved into a mainstream digital lifestyle category, driven by strong cultural affinity and increasing smartphone adoption. Industry research indicates that the region is among the fastest-growing markets for astrology and horoscope subscriptions, with daily readings, zodiac compatibility, and personalised insights recording high engagement, particularly among mobile-first Millennials and Gen Z users. This reflects a broader shift towards value-added, personalised experiences that are seamlessly integrated into everyday digital platforms.
Tune Talk NOVA provides users with both Western and Chinese zodiac readings, delivering quick, AI-powered daily forecasts alongside their regular mobile services.
The feature includes daily, monthly and yearly horoscope readings, Western and Chinese zodiac profiles, shareable zodiac content, and compatibility insights. Designed to fit naturally into users’ daily routines, NOVA offers an engaging way to check daily forecasts before work or explore compatibility with friends.
To celebrate the launch, Tune Talk is offering first-time monthly subscribers one month of full NOVA access free via auto-renewal, with charges only applying from the second month onwards. Users may cancel within the first 30 days to avoid any fees. NOVA passes are available from as low as RM5 for one-day access, while monthly passes start from RM8 depending on plan eligibility. The feature is also complimentary for Epik+ 50 subscribers, while both Epik+ 50 and Epik+ 35 users can receive 100 Tune Talk Points by checking their horoscope readings for three consecutive days.
Commenting on the launch, Gurtaj Singh Padda, Co-founder and CEO of Tune Talk, said there is a clear global shift towards personalised digital experiences that go beyond basic utility. He noted that services such as astrology and daily guidance have become part of how users engage with wellness and lifestyle content on mobile platforms. With Tune Talk NOVA, he added that the company is responding to this demand by offering a simple, value-added feature that integrates naturally into subscribers’ everyday digital routines.
For more information, visit www.tunetalk.com or follow @TuneTalk on Facebook, Instagram, and X.
