Haier Malaysia has introduced its all-new X Series washing machines, combining intelligent technologies designed to enhance practicality, efficiency and everyday convenience for Malaysian households. Guided by its “More Creation, More Possibilities” philosophy, the brand continues to focus on meaningful innovation that simplifies daily living while reducing environmental impact.
The new X Series consists of three models—the X5, X7 and the flagship X9—marking Haier’s next-generation lineup engineered for premium performance. These washing machines offer enhanced hygiene, improved efficiency and a refined aesthetic that complements modern interiors.
Fan Jing, Managing Director of Haier Malaysia, shared that 2025 has been a strong year for Haier’s washing machine business. The Haier L+ Washer Dryer, launched earlier in May, received overwhelming response from consumers, especially at exhibitions and roadshows. The introduction of the X Series is expected to further boost momentum and strengthen the brand’s market position. She added that these new models embody Haier’s commitment to purposeful innovation—technology that enriches daily life while being environmentally conscious. Haier Malaysia aims to achieve 30% year-on-year growth in its washing machine segment, reflecting growing consumer confidence in the brand.
As Haier looks ahead to 2026, the company remains focused on brand strengthening, delivering premium user experiences and ensuring sustainable long-term growth. Continuous investment in research and development will remain a priority to align future products with evolving consumer lifestyles.
The Haier X Series washing machines are built for modern living, integrating multiple smart features into a sleek design. Their AI Wash function automatically identifies fabric type and water absorption levels to determine the most suitable wash program, ensuring precise, fabric-safe cleaning every time.
Haier’s proprietary Essence Wash feature enhances detergent dissolution using premix and microbubble technology, ensuring deeper penetration into fabrics. This results in superior cleaning performance, with a full wash cycle completing in just 39 minutes—approximately 37 percent faster than traditional cycles—saving time, water and energy.
After washing, the Ultra Fresh Air feature automatically dries the inner drum and releases moisture to prevent odours and reduce wrinkles, keeping laundry fresher for longer without requiring additional settings.
The X Series further elevates the user experience with its full-touch Color AI interface, replacing traditional buttons with a futuristic control panel. The updated LCD design offers smoother, more intuitive interactions, complementing the machine’s modern aesthetic.
These innovations highlight Haier’s continued pursuit of industry-leading standards in performance, user convenience and sustainability.
The all-new Haier X Series washing machines are now available for pre-order, with prices starting from RM2,249. For more information and updates, visit www.haier.com/my or follow Haier Malaysia on Facebook, Instagram and TikTok.
