Infinix, a dynamic tech brand designed specifically for the youthful consumer demographic, is experiencing remarkable success, achieving its fifth consecutive quarter of year-over-year growth.
Recent data from IDC’s Worldwide Quarterly Mobile Phone Tracker reveals that the brand recorded an impressive 18.8% increase in global smartphone shipments during the second quarter of 2024 when compared to the same timeframe last year. This significant rise not only highlights Infinix’s expanding reach but also reinforces its growing influence and presence in various global markets, showcasing the brand’s commitment to meeting the needs of its audience.
Malaysia NO.4: Infinix Surges to 4th Place in Malaysia with 268.5% YoY Growth
Infinix’s remarkable rise in Malaysia has propelled its market share significantly, increasing from 3.3% at the end of 2023 to an impressive 11.1% by the second quarter of 2024. This substantial growth has allowed Infinix to surpass major competitors such as Realme, Apple, and OPPO, earning it the fourth position in the Malaysian market. The brand achieved a staggering 37.1% quarter-on-quarter increase in shipments, coupled with an extraordinary 268.5% year-over-year growth in Q2, solidifying its status as the fastest-growing brand among the top five in Malaysia.
Tony Zhao, General Manager at Infinix, commented on this exceptional performance, stating, “Infinix’s remarkable achievements in Q2 2024 highlight our unwavering commitment to innovation and our profound understanding of consumer needs on a global scale. We will continue to elevate our product offerings and services, engage in meaningful dialogues with our consumers, and drive technological advancements to empower the youth.”
Infinix’s consistent growth trajectory is further underscored by its securing of top five market share positions in over 20 key markets around the world. The brand has maintained its leading position in countries like the Philippines and Pakistan, while also witnessing remarkable year-over-year shipment increases in high-growth regions, including Malaysia, Indonesia, Algeria, and Saudi Arabia, with figures ranging from 50% to an astonishing 469% in Q2 2024.
This sustained momentum can be attributed to Infinix’s relentless focus on delivering innovative products and its dynamic engagement with consumers. In the first half of 2024, the brand launched the feature-rich NOTE 40 series, which introduced the company’s first proprietary Cheetah X1 chip, along with breakthrough technologies such as All-Round FastCharge 2.0 and Infinix MagKit, all aimed at providing users with a seamless 24/7 experience. Additionally, Infinix collaborated with BMW Group Designworks to design a sleek, high-end Racing Edition smartphone that combines style with power.
The launch of the Infinix GT 20 Pro gaming smartphone has set a new benchmark in its price segment, being the first to feature a dedicated gaming display chip. This technological advancement places the GT 20 Pro among the very first smartphones globally capable of supporting popular games like PUBG Mobile and Honor of Kings at 120FPS. To build on its technological innovations, Infinix has partnered with well-known gaming IPs and major esports events such as PMSL, PMWC, MAL, and MDL, further solidifying its connection with mobile gaming enthusiasts through organized tournaments.
Infinix’s commitment to empowering younger generations extends beyond mere product innovation; the brand actively participates in impactful social initiatives. Collaborating with UNESCO and Google, Infinix offers AI and robotics education to teenagers through workshops called CogLabs. Furthermore, the brand has established strategic partnerships with MediaTek and Honor of Kings to explore new frontiers in mobile gaming technology. In collaboration with Samsung’s System LSI Business, Infinix also unveiled groundbreaking features, including the world’s first 108MP AI-powered deep learning algorithms.
These remarkable innovations and social initiatives have garnered Infinix recognition as the sixth most innovative brand in the Asia-Pacific region according to Fast Company, as well as a spot in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024. Building on its strong market growth and ongoing brand development, Infinix remains committed to focusing on technological advancements and product innovation to empower youth globally, ensuring that it continues to make a meaningful impact in the lives of its consumers.
Stay connected for the latest updates on Infinix through Infinix’s official website, Facebook page, Instagram page and TikTok channel.
