Malaysia Strengthens Muslim-Friendly Tourism with Strategic Partnerships
The Islamic Tourism Centre (ITC) has forged a significant partnership with three of Malaysia’s leading tourism associations—Bumiputera Travel and Tour Agents Association of Malaysia (BUMITRA), Malaysian Association of Tour and Travel Agents (MATTA), and Malaysian Inbound Chinese Association (MICA)—to bolster the country’s status as a top destination for Muslim-friendly tourism and hospitality (MFTH). The collaboration…
