Sony has once again raised the bar in audio innovation with the official launch of the all-new NFL Coach’s Headsets, developed in close collaboration with the National Football League (NFL). Custom-built from the ground up, these headsets are designed to meet the high-pressure demands of NFL coaches who rely on instant, reliable, and crystal-clear communication amidst the chaos of the sidelines.
Drawing from the technology of Sony’s acclaimed 1000X headphone series, the new headset showcases Sony’s deep commitment to cutting-edge audio engineering. It also reflects the continued growth of the partnership between Sony and the NFL, combining next-level sound technology with on-field application to enhance coaching performance.
“Sony continues to push technological boundaries that align with the intensity of today’s game,” said Troy Vincent, Executive Vice President of Football Operations at the NFL. “Coaches and players at the highest level need dependable communication, and this headset is another breakthrough that brings game-day innovation to life.”
Green Bay Packers Head Coach Matt LaFleur shared his excitement about the headset’s capabilities. “As a coach, communication is everything. Sony took the time to understand exactly what we needed — from clarity in loud stadiums to comfort and durability during critical moments,” he said. “This headset considers every aspect of the game, and I’m looking forward to relying on it throughout the season.”
Neal Manowitz, President and COO of Sony Electronics Inc., emphasized the coach-first approach taken during the development process. “We listened, we tested, and we engineered with purpose,” he said. “The knowledge we’ve gained from products like our WH-1000XM6 headphones guided us in delivering clarity, focus, and performance in even the most challenging environments.”
One of the key strengths of the headset lies in its advanced noise-cancelling system, tested with crowd noise levels exceeding 100 decibels. The custom-designed microphone isolates and elevates the coach’s voice, ensuring seamless communication no matter how intense the stadium atmosphere becomes.
The headset is also built to endure tough sideline conditions from rain and snow to extreme heat and cold. It underwent rigorous drop testing and was ergonomically crafted for long-term wear, secure fit, and easy transition during high-motion moments on the field.
All 32 NFL teams will be equipped with these headsets for the 2025 season, helping streamline sideline communication and boost real-time strategy with greater precision and confidence. The devices will connect via Verizon Business’ Managed Private Wireless Solution through a dedicated belt pack.
As the official headset of the NFL, this launch marks a new chapter in Sony and the NFL’s technology alliance combining engineering mastery with on-the-field insights to deliver innovation that truly transforms the modern game.
