Sime Motors is proudly celebrating its 45th anniversary, marking nearly five decades of leadership, innovation, and growth in Malaysia’s automotive industry. Since its founding in 1980, Sime Motors has grown to become the nation’s largest automotive retailer, commanding the largest market share and shaping Malaysia’s mobility landscape with an extensive portfolio of renowned global automotive brands and services. Today, Sime Motors represents prestigious names such as BMW, MINI, BMW Motorrad, BYD, DENZA, Ford, Hyundai, Jaguar, Land Rover, Volvo, and Porsche, alongside specialized divisions like Auto Selection for used cars, Drivecare, and EV Next for electric vehicles, positioning the company as a one-stop hub for premium mobility solutions.
Over the past 45 years, Sime Motors has played a pivotal role in transforming Malaysia’s automotive scene, introducing cutting-edge technologies, delivering premium ownership experiences, and driving the nation’s shift towards sustainable and electric mobility. Dato’ Jeffri Salim Davidson, Group CEO of Sime, commented that Sime Motors’ journey reflects the Group’s commitment to innovation, sustainability, and value creation, adding that the company looks forward to exploring new opportunities in electric mobility and the wider Asia Pacific market. Andrew Basham, Managing Director of Sime Motors, emphasized that the milestone is both a celebration of the company’s legacy and a reaffirmation of its vision for the future, highlighting the company’s dedication to building trust, innovation, and customer-focused solutions.
Sime Motors’ 45-year journey has been defined by several key milestones. In the 1980s and 1990s, the company established itself as a trusted automotive retailer representing premium global marques, while the 2000s saw rapid expansion in luxury, premium, and broad market segments with an extensive retail and aftersales network. The 2010s strengthened Sime Motors’ leadership through continuous dealership growth, introduction of new international brands, and enhanced customer experiences. In the 2020s, the opening of Sime Motors City in Ara Damansara marked the largest automotive complex in Southeast Asia, offering a state-of-the-art automotive hub under one roof. This decade also witnessed Sime Motors accelerating its electric mobility initiatives, introducing EV pioneers such as BYD, reinforcing its commitment to sustainable automotive solutions.
Looking ahead, Sime Motors aims to maintain its position as Malaysia’s leading automotive retailer while expanding its digital retail experiences and sustainable mobility solutions across Southeast Asia. Central to this vision is the company’s investment in its people, ensuring employees are trained and empowered to deliver exceptional customer experiences and remain competitive in an evolving automotive landscape.
To celebrate its 45th anniversary, Sime Motors has organized a series of nationwide initiatives, including a three-day sales carnival at Sime Motors City from 5 to 7 September featuring exclusive deals, entertainment, and test drives, alongside lucky draws with a grand prize of a BMW 2 Series and monthly giveaways from September to December 2025. Other commemorative events include the “Orchestrating Excellence” concert, retro-themed staff and customer engagements, sports activities, and a 45-hour anniversary sales marathon in October offering record-breaking promotions.
As one of Sime Group’s core businesses, Sime Motors continues to set the standard for automotive retail in Malaysia and the region, representing a wide spectrum of brands from luxury to broad appeal, including commercial vehicles. Operating in ten markets across Malaysia, Singapore, Mainland China, Hong Kong, Macau, Taiwan, Australia, New Zealand, Thailand, and Indonesia, Sime Motors remains dedicated to excellence across importation, assembly, distribution, retail, and rental operations. Through its regional presence, the company aims to lead the EV revolution while providing immersive automotive experiences to its customers. For more information, visit www.simemotors.com.my.
