Great news for Johoreans! MR D.I.Y. Group [M] Berhad, Malaysia’s favorite home improvement retailer, has proudly unveiled its latest MR D.I.Y. PLUS flagship store at The Mall, Mid Valley Southkey, Johor Bahru. This marks an exciting milestone as the retailer’s 1,300th store nationwide.
Inspired by the vibrant and dynamic culture of Johor, the new flagship store is designed to celebrate the state’s unique heritage, modern outlook, and position as the gateway to Malaysia’s southern region. Johor’s rich history and progressive spirit have been beautifully captured in the store’s unique concept.
The store’s design reflects a “jewel” theme, symbolizing Johor as a true gem of Malaysia. Visitors are welcomed by a grand gemstone-inspired entrance adorned with ruby-red diamond art, mirrored finishes, and geometric designs, creating an awe-inspiring visual experience. At the heart of the store lies the Jewel Artpiece, a centerpiece inspired by Johor’s heritage. With its intricate gemstone-themed designs, it’s a must-see attraction and a perfect spot for memorable photos.
The MR D.I.Y. PLUS flagship store spans an impressive 33,000 square feet and offers over 17,000 products from the MR D.I.Y. Group’s brands – MR D.I.Y., MR. TOY, MR. DOLLAR, and EMTOP. This extensive product range ensures there is something for everyone, from home improvement essentials to toys and household items.
Going beyond traditional retail, the store introduces engaging experiential attractions. Customers can interact with an LED motion-sensor screen, explore a permanent playground for children, and enjoy the “retailtainment zone” designed for fun and entertainment. Additionally, the store includes dedicated areas for promotions, workshops, and events, as well as a stunning artistic infinity room for immersive experiences.
Alex Goh, Head of Marketing for MR D.I.Y. Group, shared his enthusiasm about the new store, saying, “As Malaysia’s largest home improvement retailer and a proud homegrown brand, we are dedicated to creating innovative retail experiences that resonate with our customers. The ‘Jewel’ theme pays homage to Johor, a state admired for its dynamic growth, rich culture, and progressive outlook. Our aim is to offer Johoreans an engaging retail journey that celebrates the state’s unique identity while meeting their everyday needs.”
He added, “Johor Bahru’s vibrant community makes it the perfect location for this flagship store. We’re not just a retailer – we want to be a part of the community, providing a space that’s welcoming, fun, and reflective of Johor’s spirit. The MR D.I.Y. PLUS store here offers a lively shopping environment that delivers on our promise of ‘Always Low Prices.’”
MR D.I.Y. PLUS at The Mall, Mid Valley Southkey is the second flagship store under the PLUS brand. The first was launched in 2022 at Mid Valley Megamall in Kuala Lumpur. This new store builds on the Group’s legacy of innovation, which began with the launch of MR D.I.Y. in 2005, followed by MR TOY in 2019, MR DOLLAR in 2020, MR D.I.Y. Express in 2021, and MR D.I.Y. PLUS in 2022. In 2023, the Group added EMTOP to its portfolio, solidifying its position as a leader in the retail industry.
To celebrate the launch, MR D.I.Y. Group has planned a week-long series of exciting activities and promotions from November 18 to November 24, 2024. Shoppers can look forward to exclusive deals, interactive events, and engaging activities for the entire family.
The MR D.I.Y. PLUS flagship store at The Mall, Mid Valley Southkey, is set to redefine the shopping experience for Johoreans. With its innovative design, vast product range, and community-focused approach, it promises to be a new favorite destination for locals and visitors alike.
For more updates and information about MR D.I.Y. PLUS, visit their official website at www.mrdiy.com, their e-commerce platform at www.mrdiy.com.my, or follow them on Facebook, Instagram, and TikTok.
