After a dazzling global premiere in Dubai, HUAWEI officially launches its much-anticipated Pura 80 Series in Malaysia, introducing a new era in smartphone photography and design. Featuring the HUAWEI Pura 80 Pro and the HUAWEI Pura 80 Ultra, the series offers a premium experience that blends next-level imaging innovation with luxurious aesthetics.
At the heart of the Pura 80 Series lies HUAWEI’s renewed vision of elegance and intelligent performance. It’s crafted for users who appreciate both top-tier functionality and sleek design. With groundbreaking hardware, enhanced AI integration, and a bold new identity, the series reinforces HUAWEI’s status as a pioneer in flagship smartphones.
The devices feature the iconic Dazzling Forward Symbol, a signature design element that symbolizes prestige and futuristic style. The Pura 80 Ultra shines in Prestige Gold and Golden Black, with radiant sunburst effects that exude opulence. Meanwhile, the Pura 80 Pro arrives in Glazed Red, White, and Black, finished with a silky texture that adds a timeless touch.
Leading the pack is the HUAWEI Pura 80 Ultra, which introduces the industry’s first Switchable Dual Telephoto Camera. This innovative system combines 3.7x and 9.4x optical zoom in one compact lens, supported by a large 1/1.28-inch sensor for seamless focal transitions and superior light capture. From tight portraits to sweeping close-ups even in low light this camera delivers exceptional depth, clarity, and realism.
The Ultra also boasts a 50MP 1-inch Ultra Lighting HDR Camera, achieving an incredible 16EV dynamic range, nearly on par with professional cinema cameras. With an adjustable aperture from F1.6 to F4.0 and HUAWEI’s proprietary Triple Light Enhancement Technology, the device captures brilliant highlights and balanced shadows, ideal for backlit portraits, fireworks, or high-contrast scenes.
On the Pura 80 Pro, users will find a powerful 1-inch Ultra Lighting Camera, perfect for night photography and capturing lifelike skin tones. The Ultra Chroma Camera ensures every pixel maintains color integrity, even in tricky lighting environments. The Ultra Lighting Macro Telephoto Camera with its F2.1 aperture further elevates detail and sharpness, allowing users to zoom up to 100x digitally or get as close as 5cm for stunning macro shots.
Beyond its photographic prowess, the Pura 80 Series is designed for smart and intuitive daily use. The AI Smart Controls Button offers fast access to essential shortcuts like the camera, flashlight, or AI lens paired with fingerprint recognition for extra security. AI Noise Cancellation improves call clarity by eliminating background sounds, making conversations smoother even in busy environments.
The smartphones also feature a brilliant HUAWEI X-True Display™, with peak brightness of 3000 nits and adaptive refresh rates up to 120Hz, ensuring crystal-clear visuals even under harsh sunlight. Under the hood, a 5170mAh battery powers the device all day, supported by 100W wired and 80W wireless SuperCharge capabilities.
Durability meets elegance with 2nd-Gen Crystal Armor Kunlun Glass on the Ultra, which offers 16x scratch resistance and 25x better drop protection. The Pro model is protected with 2nd-Gen Kunlun Glass, which is 20x tougher than regular glass, ensuring both beauty and resilience.
Powered by AppGallery, users have access to a wide array of essential apps in a secure ecosystem. And now, Malaysians can pre-order the HUAWEI Pura 80 Series, starting at RM4,599, at all HUAWEI Experience Stores, official online platforms, and e-commerce channels including Shopee, Lazada, and TikTok Shop.
As part of the Sales Start Campaign (2 August – 31 December 2025), early buyers will receive exclusive gifts worth up to RM2,978, including the all-new HUAWEI FreeBuds Pro 4 and one year of HUAWEI Care+, while stocks last.
Explore the future of mobile design and photography today. For more details and updates, visit the HUAWEI Official Website, or follow HUAWEI Malaysia on Facebook and Instagram. – Tehtariktimes
