Harmonizing Coffee and Melodies: Jelajah Kopi Bermuzik’s Unique Approach

Petaling Jaya, 29 September 2023 – This afternoon, YB Adam Adli officially introduced the Jelajah Kopi Bermuzik program at a press conference held at Starbucks Reserve Tropicana Gardens Mall, Petaling Jaya. Also present at the event were Mr. Ahmed Faris Amir, CEO of Rakita 107.9, Ms. Zakiah Hanim, Director of Marketing & Category at Berjaya Starbucks, and Mr. Chow Tuck Mun, Head of Yoodo.

Jelajah Kopi Bermuzik is an initiative aimed at blending knowledge about the music industry with the experience of enjoying exceptional coffee. Additionally, the program will captivate the audience with artist performances at 5 chosen Starbucks locations.

This 2-hour program will feature 3 local artists in each location who will share their knowledge of creating songs and their experiences in the music industry and will end with an exclusive acoustic performance.

JKB is an initiative of the Ministry of Youth and Sports (KBS) through Rakita 107.9 in collaboration with Starbucks and Yoodo, which also supports the Rakan Muzik lifestyle under Rakan Muda.

Among the artists who will participate in the tour are Orkes A. Hizadin, Amir Jahari, Hawa, Bihzhu and Heidi Moru. Watch out for more details announcement on www.instagram.com/rakita.my.

“Since re-launching this year, KBS wants to further expand the involvement of young people in participating in the Rakan Muda program through an interesting, lively and meaningful lifestyle. | would like to thank Rakita 107.9 for coming up with Jelajah Kopi Bermuzik as one of our initiatives to activate the Rakan Muzik Lifestyle under Rakan Muda. On this occasion, I would also like to call on all young people regardless of race to register and join Rakan Muda,” said YB Adam Adli, Deputy Minister of Youth and Sports.

“Through Jelajah Kopi Bermuzik, we provide a platform for participants to gain knowledge about song creation in addition to having the opportunity to have a direct dialogue with experienced artists. Using the concept of coffee talks, this relaxed program encourages participants to share the challenges they face and ask questions directly to the artists who can give advice and guidance to their problems.” said En. Ahmed Faris Amir, Chief Executive Officer of Rakita 107.9.

“In the spirit of empowering our youth and nurturing their creativity, we are thrilled to support the Jelajah Kopi Bermuzik program. Together, we aim to blend the energy of youth, the aroma of coffee, and the rhythm of music to create an unforgettable experience that resonates with the aspirations of our vibrant generation. This initiative provides a platform for the youth to flourish, express themselves, and find their unique voice in the world. This is where coffee and music become the heartbeat of our youth’s dreams.” said Ms. Zakiah Hanim, Director of Marketing & Category, Berjaya Starbucks.

Chow Tuck Mun, Head of Yoodo said, “As a fully digital telco brand appealing to the Gen Zs and millennials, creating unique experiences through music and entertainment is a big part of our DNA. As Yoodo continues to grow, our focus is on enhancing our lifestyle segments furth Ind Indie music is a huge part. We’re thrilled to be partnering with Rakita again, from bringin lalaysians chart-busting indie hits every single week, to connecting Malaysians through a tru nique journey of coffee and music in partnership with Starbucks.”

Participation in all locations of the Jelajah Kopi Bermuzik is free. Participants at each location are eligible for a 20% discount on all Starbucks beverages for the duration of the tour. Free Starbucks drinks also await you if you register with Yoodo at JKB locations. The list of JKB dates and locations is as follows:

Youth aged between 15 and 30 years old are invited to join Rakan Muda for the opportunity to follow more interesting programs created specifically for young Malaysians. Registration of Rakan Muda can be done by visiting https://www.kbs.gov.my/rakanmuda.html.