Bateriku (M) Sdn. Bhd., Malaysia’s leading Connected Roadside Assistance Solutions Provider, has officially partnered with CAM (R&A Marketing Sdn. Bhd.), a subsidiary of Sendok Group, to enhance after-sales support for CAM’s Light Commercial Vehicle (LCV) customers. This strategic collaboration, formalized through a Memorandum of Agreement (MOA), aims to elevate the overall vehicle ownership experience for CAM clients.
R&A Marketing Sdn. Bhd. serves as the distributor for CAM Light Commercial Vehicles, which includes a range of Vans, Minibuses, Light Trucks, Special Purpose Vehicles, and Electric Commercial Vehicles (CAM EV). Bateriku.com, renowned for its 24/7 connected roadside assistance services, supports a wide range of vehicles, including Internal Combustion Engine (ICE), Hybrid, and Electric Vehicles (EV).
The MOA signing ceremony took place at Bateriku.com’s Podium, marking a major milestone in the partnership. The collaboration aims to provide CAM’s customers with seamless after-sales support via Bateriku.com’s 24/7/365 Contact Centre. Through its extensive network of trained mobile technicians, known as BHeroes, Bateriku.com will deliver on-site, on-demand roadside assistance services, such as battery replacement, jumpstarts, tyre services, and towing—anytime, anywhere.
In addition to traditional roadside support, this partnership introduces innovative service offerings, including on-site battery replacement and scheduled vehicle pick-up and drop-off services. CAM clients will benefit from access to Bateriku.com’s nationwide workshop ecosystem, which includes Petronas AutoExpert and Mannol Workshops. These enhanced services are designed to reduce operational costs and increase efficiency for corporate and fleet businesses, aligning with the rising demand for hassle-free automotive solutions.
Bateriku.com CEO Azarol Faizi Bin Zakaria Ansari expressed his enthusiasm for the collaboration, saying, “We are grateful to CAM (Sendok Group) for trusting our services. This partnership is a testament to our shared vision of improving customer experience through innovative, sustainable, and value-driven automotive solutions. By combining CAM’s industry experience with Bateriku.com’s scalable platform, we are redefining convenience and efficiency in the sector.”
Echoing this sentiment, Gwee Chin Li, Senior Manager of CAM (Sendok Group), shared, “Throughout 2024, we successfully trialed multiple after-sales support initiatives with Bateriku.com, including their on-site, on-demand roadside assistance and vehicle pick-and-drop services. We are excited to formalize this partnership with Bateriku.com, a proven industry player, to further enhance the customer experience for our expanding client base.”
The partnership is projected to drive substantial revenue growth, with an additional 3,000 to 4,000 vehicles anticipated to require support annually. By leveraging Bateriku.com’s vast network of BHeroes and Bpreneurs, the partnership will not only strengthen CAM’s market presence but also expand Bateriku.com’s service reach nationwide.
For the latest updates on this collaboration, visit www.bateriku.com or www.cammalaysia.com.my.
