TP in Malaysia, a global leader in digital business services, has announced the opening of its new operations centre in Johor Bahru, marking a significant expansion of its presence in Malaysia and strengthening its ability to serve businesses across Singapore and Southeast Asia.
The new Johor Bahru site complements TP’s existing operations in Kuala Lumpur and Penang, extending its national coverage while establishing a strategic nearshore delivery hub for customer experience, digital operations and revenue services.
Located just across the Causeway from Singapore, Johor Bahru offers geographical proximity, cultural alignment and operational flexibility. These advantages are expected to support easier oversight, training and governance for industries including banking, fintech, travel and hospitality.
Situated within the Johor-Singapore Special Economic Zone (JS-SEZ), the new site is positioned to support growing demand from Singapore-headquartered companies, global business services (GBS) centres and multinational organisations expanding across Southeast Asia.
“With established operations in Kuala Lumpur and Penang, Johor Bahru enhances our national footprint and represents an important milestone in TP’s growth across Malaysia,” said Andy Rangel, Chief Executive Officer, TP in Malaysia.
“Beyond expanding our delivery capabilities, Johor Bahru gives us access to exceptional multilingual talent while creating a unique nearshore proposition for Singapore-based businesses looking for greater agility, scalability and operational resilience. As AI reshapes customer experience, we believe Johor Bahru will play an increasingly important role in helping organisations combine technology with skilled human expertise.”
Malaysia’s growing attractiveness as a digital services destination is further reflected in the continued expansion of its Global Business Services industry. According to the Ministry of Digital, Malaysia is home to 749 GBS companies, while industry revenue is projected to reach RM28.14 billion, highlighting the country’s talent base, digital infrastructure and investment potential.
Johor’s emergence as one of Malaysia’s fastest-growing economic regions further strengthens its potential as a hub for technology-enabled services and cross-border business operations.
The Johor Bahru expansion also supports TP’s talent strategy by tapping into the region’s growing metropolitan workforce. The new site will create opportunities for local talent to develop expertise in customer experience, digital operations and AI-enabled service delivery while supporting regional and global enterprises across Southeast Asia.
The facility will initially support a leading global e-commerce company, with future growth expected from multinational organisations and Singapore-based enterprises seeking customer experience and digital business services. The site will also contribute to TP’s growing Revenue as a Service capabilities in Malaysia, helping companies expand their sales and revenue operations through specialised talent, technology and AI-enabled solutions.
