In a defining moment for Johor Bahru’s urban transformation, Majestic Gen today announced that Gen Sphere, its flagship freehold serviced apartment development, has achieved a 100 percent take-up rate since its launch in July 2025, despite operating within a highly competitive city centre market. The achievement reflects strong market confidence in Johor Bahru’s emergence as one of Southeast Asia’s fastest-growing urban destinations and highlights increasing demand for residences that offer connectivity, lifestyle appeal, and long-term value.
Developed on 1.25 acres of prime land with a Gross Development Value (GDV) of RM837 million, Gen Sphere has attracted a broad mix of buyers, including professionals, young families, and seasoned investors. Purchasers were drawn to the project’s adaptability, strategic location, and future growth potential, particularly as infrastructure upgrades and cross-border mobility continue to reshape Johor Bahru’s trajectory as a cosmopolitan regional hub.
Commenting on the milestone, Majestic Gen Chief Executive Officer Dato’ Hoo Kim See said Gen Sphere was designed to meet the aspirations of a new generation that views Johor Bahru as a city of opportunity, connectivity, and progress. He described the full take-up as a strong affirmation of the company’s vision to create living spaces that resonate with evolving lifestyles while reflecting confidence in the city’s future growth.
Connectivity remains one of the key drivers behind the project’s strong demand, particularly among buyers seeking convenience and accessibility between Johor Bahru and Singapore. Gen Sphere is strategically located approximately 440 metres from JB Sentral and 700 metres from the Bukit Chagar RTS Link Station, providing residents with seamless access to major transport hubs and cross-border travel. A proposed direct connection to the existing link bridge to JB Sentral is also expected to further enhance accessibility and convenience.
The upcoming completion of the RTS Link is expected to transform cross-border travel by reducing travel time between Johor Bahru and Singapore to just six minutes. This development is anticipated to position Johor Bahru as one of the region’s most connected gateway cities, while reinforcing the appeal of developments such as Gen Sphere among homeowners and investors alike.
Majestic Gen Executive Director Mr Ta Wee Dher said the RTS Link is reshaping the way people live, travel, and connect, adding that Gen Sphere was designed in anticipation of this transformation. He noted that the overwhelming response from buyers demonstrates growing confidence in Johor Bahru’s next phase of urban and economic growth.
Gen Sphere has been envisioned as a modern lifestyle landmark that reflects Johor Bahru’s evolving identity through contemporary architecture, landscape design, and community-focused living. Inspired by the convergence of cultures and ideas shaping the city today, the development incorporates organic forms, illuminated design elements, and dynamic spaces that embody energy and progress.
Its Neo Horizon landscape concept combines biomimicry with neo-futuristic principles to create an environment where greenery, natural light, and open spaces encourage relaxation and renewal. The project is designed to balance urban progress with nature, offering residents a living environment that fosters connection, comfort, and well-being.
The development comprises 996 residences designed with flexibility and future living in mind. Each unit features layouts that support multigenerational living, rental opportunities, and hybrid work arrangements. Residential options range from one-bedroom units measuring 459 sq ft to three-bedroom homes of 755 sq ft, alongside selected 700 sq ft duplex residences featuring double-volume interiors and panoramic views of Johor Bahru’s skyline. Prices start from RM609,000, presenting buyers with a rare opportunity to own a freehold residence in the heart of the city.
Residents will also enjoy a comprehensive range of lifestyle facilities spread across four levels and eight themed zones. These include social and recreational spaces such as BBQ terraces, pavilions, and a recreational basketball court, as well as wellness-focused amenities including a yoga deck, jogging path, reflexology path, outdoor fitness corners, and a children’s playground.
At the upper levels of the tower, residents can experience elevated leisure spaces through the Retreat and Aqua Zones on Level 50, featuring swimming pools, a spa pool, cabanas, lounges, and sweeping views of the Johor Bahru skyline. The lifestyle offering is further enhanced on Level 50M with a fully equipped gymnasium and multipurpose courts for pickleball and badminton.
With Gen Sphere, Majestic Gen aims to redefine urban living in Johor Bahru by creating a landmark development centred on aspiration, community, and long-term value. As Johor Bahru continues its next chapter of growth and transformation, the project reflects both the ambition of the city and Majestic Gen’s commitment to shaping sustainable communities for the future.
For more information, visit Majestic Gen Official Website
