Joe White, NEXO’s Business Development Manager for Asia & Australia, delivering a detailed walkthrough of the Alpha+ Series highlights to a captivated, full-house audience.
In a move set to transform the technical landscape of Southern Malaysia, Audience Lab Soundtech Sdn Bhd has been appointed to lead the market growth of NEXO’s premium professional audio solutions in Johor. This strategic partnership, formalized by NEXO’s exclusive Malaysian distributor Audio Solutions Sdn Bhd, positions Audience Lab Soundtech as the primary driver for the globally renowned French brand’s expansion into the region’s rapidly maturing live event and installation sectors.
The expansion is spearheaded by the Southern Malaysia debut of the NEXO Alpha+ Series, a next-generation system that bridges the gap between high-output power and modular efficiency. As Johor continues to emerge as a key destination for international-standard entertainment, the presence of NEXO—a brand synonymous with French engineering excellence since 1979—provides local organizers with the high-performance tools necessary to compete on a global stage. The Alpha+ Series, capable of reaching 148dB peak SPL, is specifically designed to meet the demands of large-scale concerts, festivals, and venue installations with precision and clarity.
Audience Lab Soundtech’s leadership in this market growth is backed by their deep technical expertise as a leading system integrator and service provider. By integrating NEXO’s diverse portfolio—including the Geo M, P Series, and ID Series—into the Southern region, they are bringing the same elite audio standards found in premier venues like Zepp Kuala Lumpur and the Arena of Stars at Genting Highlands to Johor. This localized support system ensures that regional players have direct access to world-class engineering and technical consultancy.
The strategic alliance underscores a broader industry shift toward decentralizing premium audio capabilities from the Klang Valley. Industry leaders have noted that Johor’s potential for high-quality productions is growing exponentially, making it the ideal landscape for NEXO’s advanced hybrid technologies. With Audience Lab Soundtech at the helm, the focus remains on elevating industry standards, reducing setup complexities through innovative rigging solutions, and ensuring that every live experience in the South is defined by the uncompromising sonic quality of French professional audio.
