Yeo Hiap Seng (Malaysia) Berhad (Yeo’s) brought Malaysians together in the true spirit of unity as it officially joined Keretapi Sarong 2025 as the Official Beverage Partner. This iconic cultural event transformed Kuala Lumpur into a vibrant stage of colours, traditions, and joy, celebrating the diversity and harmony that define Malaysia.
Keretapi Sarong has long been more than just a train ride. It is a cultural symbol that unites Malaysians from all walks of life, showcasing how heritage and diversity can strengthen national pride. This year marks the first-ever collaboration between Keretapi Sarong and Yeo’s, setting a new milestone in the event’s history.
Over 15,000 participants were expected to take part, donning traditional sarongs as they journeyed by train into the city before converging at TRX for the grand finale. As the Official Beverage Partner, Yeo’s not only provided complimentary refreshments but also heightened the festive atmosphere with a Sarong Style Contest and engaging traditional games at its booth.
Since 1942, Yeo’s has been a household name, offering Malaysians a wide range of beloved food and beverage products from the timeless Yeo’s Chrysanthemum Tea and Yeo’s Soy Milk to its expanding range of innovative drinks. Staying true to its commitment to health and quality, every Yeo’s beverage is crafted with less sugar, carries the Healthier Choice Logo (HCL), is preservative-free, and certified Halal.
“Today, as the Official Beverage Partner, Yeo’s is proud to refresh more than 15,000 participants who are part of this cultural movement. What makes it even more special is that participants starting from LRT Ampang get the very first refreshing sip of Yeo’s, as we march together in the Malaysian spirit towards the main event,” said Irene Wang, Head of Brand Marketing Asian Drinks Category, Yeo’s Malaysia.
This collaboration highlights Yeo’s unwavering commitment to celebrating Malaysia’s cultural pride, fostering unity, and refreshing communities nationwide. By joining Keretapi Sarong 2025, Yeo’s once again reaffirms its role as not only a beverage brand but also a cultural partner that uplifts and connects Malaysians.
