A new chapter in the health and wellness industry unfolded today at Sofitel Kuala Lumpur Damansara, as Shen Loon She 神農氏 (SLS), a proudly homegrown health brand, celebrated a nationwide retail expansion with Watsons Malaysia, the achievement of a prestigious ASEAN Record, and the official introduction of its new brand ambassador, Tan Chia Yong.
Established in 1978, Shen Loon She Enterprise Sdn. Bhd. has grown into a trusted name in health innovation. Over the decades, the company has built its expertise in formulation, OEM services, manufacturing, marketing, and distribution, bringing together traditional Chinese medicine with modern wellness solutions designed for today’s generation.
Before this expansion, SLS products were available online and through two official offline outlets located in Penang and Kuala Lumpur. These stores had already established a loyal customer base, but with the partnership now secured with Watsons Malaysia, the brand’s reach has been extended nationwide. Consumers can now find SLS products across Watsons outlets in 13 states, improving accessibility and opening opportunities to connect with new customer groups across the country.
Speaking at the launch, Andy Lee, Chief Executive Officer of SLS, shared his thoughts on the milestone. He said the expansion represents more than just distribution, as the company carries the responsibility of preserving the values and trust built over nearly five decades. He emphasised the mission of SLS to make science-backed wellness accessible to modern consumers, with carefully designed formulations that suit today’s lifestyles. Lee explained that the move into Watsons is about creating convenience and meaningful connections with Malaysians, reminding all that good health is the foundation of family happiness.
Marking this new phase of growth, SLS officially welcomed Tan Chia Yong as its latest brand ambassador. Well-known as a respected news and television host in Malaysia, Tan is recognised for his clarity, calm presence, and credibility. These qualities align closely with SLS’s values of trust, tradition, and authenticity. His appointment is a strategic effort to strengthen the brand’s engagement with the public as it scales up retail visibility nationwide. Tan shared his personal experience of using SLS products and spoke proudly about representing a brand that has been part of Malaysian households for generations, expressing that his belief in the brand extends beyond the role of spokesperson.
The celebration was further elevated by an official recognition from ASEAN Records. SLS achieved the title for the “Most Joint Supplements Featuring UC-II Sold in a Month,” after reaching 10,040 bottles and RM1.43 million in sales of its flagship product Moflex Plus in July 2025. Moflex Plus is a joint health supplement formulated with UC-II, a patented undenatured type II collagen clinically proven to support comfort, mobility, and flexibility in just one small daily dose. Adding further credibility, the brand also received a certificate of authentication from LONZA, the global healthcare manufacturer and owner of the UC-II trademark. These achievements highlight the effectiveness and authenticity of SLS products in addressing the needs of health-conscious consumers.
Adding a personal and emotional touch to the event was a tribute to the SLS Friends community, a group of loyal customers who have stood by the brand through its journey. Each member was honoured with a personalised certificate of appreciation, a gesture that reflected the company’s gratitude and recognition of the real people whose trust and experiences have shaped SLS’s success.
With this milestone, SLS continues to bridge time-honoured wellness traditions with modern demands, strengthening its presence as a trusted Malaysian health brand. From now on, consumers across the nation can easily experience the benefits of SLS products through Watsons outlets nationwide.
More information about the brand’s heritage and complete product range can be found at https://www.sls.com.my/
